There’s a new presence in every creative studio. You can feel it before you see it.
It’s in the way timelines have shrunk. It’s in the way briefs now come with the unspoken footnote: “You can use AI, right?”
There’s no big announcement. No confrontation. Just a quiet shift. The scratching of pencil lines has been replaced by the glow of prompts.
And I find myself sitting here – someone who has spent years teaching my hands to think before my brain does – wondering what happens when we don’t need to struggle for ideas anymore.
Because that struggle was meaningful. The false starts, the scratched-out thumbnails, the late nights staring at something that refuses to revea
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