CreativeDigitalFeaturedMediaThe WorkVideo

Liwa with Injazat empower human achievement, featuring Faris Alzaabi

It’s rare that a corporate extends its vision beyond the brand to public life in a meaningful way. For Abu Dhabi-based IT major Injazat, Liwa helped to articulate it through a video featuring Faris Alzaabi, UAE’s first international triathlete. The company has been sponsoring Alzaabi – walking their talk – and the video captures the finer moments in the athlete’s professional life. Shot exclusively in Abu Dhabi where Alzaabi trains, it’s backed by his endearing voice over talking about his dreams and how Injazat is empowering them. Liwa’s video demonstrates how the company’s vision is being translated into reality – in a human way.

Client: Injazat Data Systems

Executive Producer: Sagar Rege

Executive Creative Director: Vijay Kumar

Strategy & Planning: Rohit Arora

Producer: Sammy E. Hassan

Film Director: Arun Shekar

DOP: Mahesh Raj

Art Direction: Abhijeet Choubal & Hahnemnne John

Animator: Shoaib Ischtiyak

Editor: Chadi

Production House: Liwa Content. Driven.