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Anup Oommen
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From concept to core, ESG remodels how MENA businesses compete: C&B report

Anup Oommen
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The message from Cicero & Bernay's MENA ESG Report 2025 is pretty clear: ESG is a competitive imperative right here in the Middle East. Future winners will be those who’ve stopped asking if ESG matters and instead focused on how well it’s embedded into everything they do.

CME ESG Article Image

As the global business world pivots toward sustainable governance, the rules of the game have fundamentally changed. In the MENA region, Environmental, Social, and Governance (ESG) frameworks aren’t just a nice-to have anymore; they’re the bedrock of doing business.

The new MENA ESG Report 2025 confirms this shift. Developed by the leading communication advisory Cicero & Bernay (C&B), the report polled more than 360 C-suite executives across key MENA markets, and found that ESG has stopped being a peripheral initiative and has become a core business driver.
The strategic inflection point for ESG
The data reveals a powerful transformation. ESG is no longer being treated as a brand add-on


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Tags:Ahmad ItaniawarenessC-suite executivesC&BCicero & Bernaycommunicationsconceptcorecore business driverCorporatecross-departmental implementationEgyptEnvironmentalESGframeworksGovernanceinvestmentsmeasurementMENAMENA businessesMENA ESG 2025 ReportMENA marketsobjectivesSaudi ArabiaSocialStrategicsupply chain cross analysissustainabilitysustainable governancetransformationUAE
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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