Ekaterina Gorbacheva, Global Expansion Lead at Flowwow, a gifting marketplace. The Middle Eastern market today is buzzing – too much choice, too much content, and not enough connection make it harder for brands to catch their audience.
With nearly 70 per cent of online shoppers in MENA never finishing their carts, it’s clear that now is the time to switch from just selling to creating emotions.
From recommendations to relationships
Personalisation has come a long way from simple recommendations. Today, it’s about making each customer feel seen and understood. With 71 per cent of consumers expecting brands to offer personalised offerings, companies that nail this can see their revenue grow up to 40 per cent higher than their competitors.
Spotify’s ‘Blend�
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