The Middle East Communications Network (MCN) in partnership with Fast Company Middle East will launch a new DEI white paper at Athar Festival 2025, Saudi Arabia’s leading creative marketing festival, held on October 21 and 22 at the JAX District in Diriyah, Riyadh.
The report quantifies how diversity, equity and inclusion (DEI) can directly drive innovation, productivity and sustainable economic growth across the Middle East.
Framed as both an economic catalyst and policy priority, the report highlights how inclusive workplaces, integrated DEI strategies, and transparent governance create resilient, future-ready organisations.
Companies prioritising DEI see measurable gains in innovation, workforce engagement, and sustainability, directly supporting the region’s ambitions for equitable and prosperous growth.
The white paper addresses critical barriers including gender gap elimination, accessibility enhancement for people with disabilities, and the advancement of equitable labour practices. It also delivers data-driven insights and recommendations specifically tailored for the Middle East’s unique social and economic landscape.
“At MCN, we believe that diversity, equity and inclusion represent far more than corporate social responsibilities, they are business imperatives,” said Ghassan Harfouche, Group CEO of MCN MENAT & President of McCann Worldgroup – APAC.
Harfouche added, “In a region defined by diversity, our greatest untapped advantage lies in building organisational cultures and policies that harness this inherent strength. This white paper serves as a call to action: challenging established paradigms, unlocking growth opportunities, and designing economies where everyone thrives.”
Additionally, at Athar Festival, the panel – Beyond Representation: How Social Sustainability Drives Economic Growth – will examine the real cost of exclusion, from underrepresentation in leadership to inaccessible workplaces.
Speakers will explore how modern, market-driven inclusion strategies unlock creativity, improve employment trends and create competitive advantage.
The discussion also offers a practical blueprint for aligning with GCC national visions, including Saudi Arabia’s Vision 2030, We the UAE 2031, and Qatar’s National Vision 2030.
The white paper reframes DEI from a corporate ideal to a measurable economic driver, emphasising diversity across nationality, background, education, and socio-economic experience.
Organisations that embrace this broader definition outperform peers in innovation, attract top talent, and sustain higher employee engagement.
By building inclusive hiring and leadership pipelines and fostering multicultural, multigenerational workforces, businesses can unlock creativity and long-term growth.
Ravi Raman, Publisher at Fast Company Middle East, says, “We view diversity, equity, and inclusion not just as ideals, but as essential drivers of innovation and long-term business resilience. Our partnership with MCN for this report reflects our commitment to elevating these values and showcasing how they can serve as a powerful blueprint for sustainable growth in the region.”
Policymakers, business leaders, and industry stakeholders can leverage the report to implement inclusive strategies that enhance economic performance while promoting social cohesion and lasting growth.
To join the launch of the whitepaper at Athar Festival, register here.
