WPP and Google have revealed a five-year expansion of their partnership, including a $400m spending commitment from WPP for Google technologies, dedicated to advancing cloud and AI technology and cultivating the essential skills to transform marketing as we know it.
The collaboration aims to revolutionise how brands approach integrated creative, production, media, experience and commerce, enabling real-time personalisation for millions of customers simultaneously, and moving beyond traditional efficiency initiatives to unlock growth.
The $400m spend will go towards WPP’s efforts to infuse AI into its services alongside the company’s increased investment into AI and technology through W
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