The only time most people can be found running in a mall is during a hot sale – which is why the Dubai Mallathon sparked curiosity across the region. Running clubs have quickly become one of Dubai’s most popular social activities, combining fitness with community.
The Dubai Mallathon tapped into this growing trend, offering residents a way to stay active indoors while escaping the summer heat.
Brands with purpose
What made the initiative stand out was not only the scale of participation, but also the brands that chose to align with it. The activation demonstrated how purpose-driven partnerships can bring health, lifestyle, and community closer together.
“Our participation in th
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