A new era is dawning in advertising, driven by the transformative power of artificial intelligence. As artificial intelligence (AI) reshapes industries across the globe, the advertising and marketing sector stands at the forefront of this revolution.
In a collaborative effort, Ipsos and the Advertising Business Group (ABG) explored how professionals from both advertisers and agencies in the UAE and Saudi Arabia are embracing this change.
The resulting insights provide a crucial roadmap, emphasising that the key to sustained success lies in moving beyond early-stage pilots to building a truly mature, reliable and trustworthy AI ecosystem.
“Artificial intelligence is both an opportunity
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