The classic Coca-Cola can has been reimagined for Saudi National Day, with the beloved green and white symbolic colours of Saudi Arabia added to the iconic red Coca-Cola branding in a special celebratory limited edition.
This is the first-ever limited-edition Coca-Cola design in celebration of Saudi National Day and reflects this year’s National Day theme, ‘Pride in Our Nature’.
Speaking about the Saudi National Day limited-edition can, Ghofran Dhaini, KSA General Manager of Coca-Cola, said, “Saudi National Day is a celebration of pride and progress. This year’s theme ‘Pride in Our Nature’ resonates strongly with Coca-Cola as we continue to grow with The Kingdom. The limited-edition can is a symbol of our shared values and optimism for the future.”
“Through dedicated programmes supporting women empowerment such as the Toumouhi initiative, recycling projects and water stewardship, our commitment aligns with the goals of Vision 2030 to help build a thriving economy and vibrant society,” Dhaini added.
The campaign was produced in-house by Coca-Cola, and was amplified specifically through local influencers, in-store shopper activations and PR.
The Saudi National Day special-edition can is now available across retail outlets Kingdom-wide for a limited period as National Day celebrations continue across the Kingdom.
The specially rebranded can for Saudi National Day aims to pays tribute to The Kingdom’s heritage, resilience and ambitious journey towards Vision 2030.
Dhaini said, “For more than three decades, Coca-Cola has been proudly produced in Saudi Arabia by The Coca-Cola Bottling Company of Saudi Arabia (CCBCSA), a joint venture led by The Olayan Group, investing in local talent, innovation and sustainability.”
All Coca-Cola products are produced locally by CCBCSA at its state-of-the-art bottling facility in Riyadh.
Mayank Arora, General Manager, CCBCSA, said, “Every can and bottle of Coca-Cola enjoyed in the Kingdom is proudly produced in Saudi and this special National Day can is no exception.”
Arora added, “The new National Day can represents our partnership with the people of Saudi Arabia and our long-standing presence and contributions to the Kingdom. Marking this occasion with a locally produced design is our way of honouring the spirit of the Kingdom.”
