SRMG, one of the MENA region’s largest integrated media groups, in partnership with TikTok, successfully hosted Creators Day in Saudi Arabia on September 10, 2025 at SRMG Labs in Riyadh’s Jax District.
The event brought together 83 top creators representing 91 million combined followers, as well as industry experts and TikTok partners for an evening of training, networking. and inspiration.
The event was designed to equip creators with actionable strategies to grow their audiences, collaborate with brands, and monetise their content.
Leading experts from both SRMG and TikTok delivered high-impact sessions tailored for Saudi creators, giving attendees a chance to gain direct, practical insights from platform specialists.
Raneem Basyoni, Content Operations Lead for TikTok in Saudi Arabia said, “Creators are the heart of TikTok and the driving force of the creative economy in Saudi Arabia and across the world. Their stories, skills, and ideas are shaping culture, setting trends, fueling entrepreneurship, and creating new opportunities every day.
Basyoni added, “We are pleased to have partnered with SRMG in hosting our first Creators Day in Saudi, this reflects our commitment to celebrating and empowering our community, giving them the tools, insights, and resources to grow their impact and share their creativity with the world.”
At the event, experts discussed a score of topics from audience trends and analytics to monetisation and brand partnerships.
Key sessions included:
Creator Search Insights – understanding what audiences are searching for and how to create content that resonates.
The Algorithm and Analytics – a deep dive into TikTok’s recommendation system and tips for leveraging data to grow audiences.
TikTok One Monetisation FAQ – an interactive walkthrough of monetisation tools and opportunities.
Fireside Chat with SRMG’s Alaa Salha – exploring the evolving creator economy, brand partnerships, and strategies for sustainable growth.
“Ask the TikTok CMs” Breakout Tables – hands-on consultations with TikTok’s community managers on analytics, search, and account support.
In addition to the live sessions, SRMG Academy — SRMG’s dedicated training arm — delivered a custom in-app training programme through #TikTokAcademy. This programme offered attendees ongoing access to expert content, case studies and best practices they can apply long after the event.
Alaa Salha, Managing Director of SRMG Academy, said, “Creators are shaping the conversations, culture, and communities that define our region. At SRMG, we are committed to supporting them with the tools, knowledge, and opportunities they need to succeed. Hosting the first Creators Day in Saudi Arabia is a milestone moment — one that empowers today’s creators and inspires the next generation.”
Creators Day is one of many initiatives between SRMG and TikTok. The partnership is designed to support and strengthen the MENA content creator economy with SRMG and TikTok continuing to work hand-in-hand to deliver training, resources and opportunities that empower today’s creators and nurture the storytellers of tomorrow.
