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posted on Sep. 16, 2025 at 1:24 pmSep 16, 2025

Snap unveils content, browsing features on AR Spectacles

posted on Sep. 16, 2025 at 1:24 pmSep 16, 2025

Snap is also introducing Travel Mode – a new feature that stabilises AR content and tracking systems while on the move – whether on a plane, train, or in a car passenger – ensuring digital content stays anchored and stable.

Snap OS 2.0 Snapchat Spectacles AR

Ahead of the public launch of Snapchat Spectacles, which is currently scheduled for 2026, Snap has introduced Snap OS 2.0 to the market – a software that will bring Spectacles to life by enabling real-time, AI-powered experiences that will allow people to interact naturally with the world around them using their hands and voice.

Snap OS 2.0 will offer a new interface that will allow Lenses to bring utilities – such as content, browsing and staying in touch to – Spectacles.
Meet the Spectacles Browser
Snap has overhauled the Spectacles Browser to make it faster, more powerful, and easier to use. With a new minimalist design, the updated browser optimises page loading speed and power usage so user

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Tags:advertisers AI AI-powered experiences ar Artificial Intelligence augmented reality bookmarks chats Enklu Lenses marketing mixed reality MR NavigatAR platforms Pool Assist sharing SightCraft Snap Snap Spectacles Snapchat Snapping Snaps Snapsters Spectacles Browser Spotlight Studio ANRK Travel Mode Utopia Labs WebXR widgets

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.