Artificial intelligence (AI) is no longer a buzzword. It’s here, embedded in the way we work, create, and communicate. Whether you’re a marketer, a publicist, or an advertising professional, AI is shaping the way campaigns are built, content is produced, and insights are analysed. What once felt like a futuristic tool has now become as commonplace as email or social media.
Yet, the ongoing debate often circles back to one pressing question: Will AI replace jobs?
The short answer is: yes, to a degree. Certain tasks, from drafting copy to generating design options or crunching campaign analytics, are already being automated. Functions that once demanded time, manpower, and resources can
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