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Anup Oommen
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AED 100,000 contract up for grabs: Expo City’s Alif looks for Chief Content Creator

Anup Oommen
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The #AlifChallenge invites content creators across the UAE to visit Alif and craft a high-impact, short-form video (15–60 seconds) that brings its immersive story to life.

#AlifChallenge Alif Chief Content Creator competitionThe chosen Chief Content Creator will become the creative voice of Alif, shaping how the world sees one of Dubai’s most dynamic visitor attractions.

Alif, the immersive experience at Expo City Dubai, is calling on the UAE’s boldest digital storytellers to step forward, as it searches for its first-ever Chief Content Creator (CCC).

The #AlifChallenge has arrived: a unique opportunity to win a three-month contract worth AED 100,000 and become Alif’s first-ever Chief Content Creator (CCC).

Launching on 1 September 2025, the competition invites content creators across the UAE to visit Alif and craft a high-impact, short-form video (15–60 seconds) that brings its immersive story to life.

James Bury, Head of Marketing and Communications, Education & Culture, Expo City Dubai, said, “Alif is a place where imagination sets the pace an


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Tags:#AlifChallengeAlifChallengeChief Content CreatorcommunicationsCompetitioncontent creatorcontractExpo City DubaiInfluencer marketingJames Buryjob offermarketing
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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