Cyril Louis, Executive Creative Director, AKQA MENA.AKQA has appointed Cyril Louis as its Executive Creative Director for the Middle East and North Africa. Based in Dubai, Louis will report to Jon Holloway, Managing Director, AKQA MENA.
Louis brings to AKQA a multidisciplinary background in Mechatronics and Fine Art, blending deep technical expertise with creative craftsmanship. His global journey spans more than two decades, with leadership roles across Europe, Asia, the United States and the Middle East, where he has helped shape award-winning work for some of the world’s most admired brands.
His experience spans storytelling, digital experiences and product and service innovation, consistently pushing the boundaries of what’s possible through creativity and technology.
Commenting on the appointment, Jon Holloway, Managing Director of AKQA MENA said, “At AKQA, our mission is to push the boundaries of what’s possible through creativity and innovation. Finding a leader who could bring that ambition to life with deep regional expertise was no small task. From the outset, Cyril stood out, a globally recognised creative whose rare blend of systems thinking and storytelling offers a powerful vision for our future. His appointment marks an exciting new chapter for AKQA and the region as a whole.”
His appointment also aims to support AKQA’s continued ambition in the region: to craft world-class work rooted in innovation, cultural relevance,and impact.
A former creative leader for Beats by Dre and EA Games in Los Angeles, Louis has also led high-profile projects across APAC for Heineken and Tiger Beer.
In Tokyo, Singapore, Sydney, and London, he’s delivered integrated brand, digital, and experience-led solutions for Nike, Shiseido, Muji, and Dove. His creative leadership has earned him recognition as the No. 3 ECD in APAC on The Drum’s World Creative Rankings 2024, with more than 250 national and international awards to date.
Louis said, “This role brings together everything I care about: creative ambition, a culture of innovation, and the chance to build something meaningful in a region full of energy and potential. I’m excited about the opportunity to shape a new chapter for AKQA MENA, one where the work isn’t just world-class, but also deeply culturally resonant and globally relevant.”
His journey reflects a deep commitment to innovation and creative excellence. He embodies a rare hybrid of technological acumen and artistic vision, bringing a distinctive perspective to every project he leads.
