Naila Fattouh, CEO, Impact BBDO – Egypt.Is diversity, equity and inclusion (DEI) merely a top-down strategic initiative or is it also becoming increasingly embedded within the organisational mindsets and cultural transformation to support women?
As long as DEI initiatives continue to bring in major rewards to agencies and clients alike, we will continue to see it playing a pivotal role within the agency culture. Bringing more women to the forefront across more functions, newer roles and ‘unexpected’ positions has proved extremely effective for agency growth across the board. This efficacy will be the push that forces managements across the region to continue to support DEI initiatives and cultures. Ultimately, all we need is to
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