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posted on Aug. 26, 2025 at 1:00 pmAug 26, 2025

R9 Ronaldo, Kaká and Saudi’s HRH Prince Faisal reflect on EWC 2025

posted on Aug. 26, 2025 at 1:00 pmAug 26, 2025

The Brazilian footballing legends and the Chairman of the Saudi Esports Federation share sentiments on partnering with sports marketing agency B-Engaged to take Saudi Arabia’s story to the world.

Ronaldo Kaka EWC 2025 BEngaged

When Brazilian icons Ronaldo and Kaká stepped onto the Esports World Cup (EWC) stage in Riyadh, it turned out to be more than a celebrity match up; it was a cultural inflection point, a fusion of football’s legacy with the fast-rising world of gaming, while the whole world was watching.

The sporting activation was brought to life in partnership with B-Engaged – a specialty sports marketing agency based in Riyadh with global renowned presence across the UK, US and Germany – which is known for bridging global athletes, brands, culture and gaming.

Reflecting on the experience at EWC 2025, FIFA World Cup-winning Brazilian footballer Ronaldo, commonly known in the footballing world as

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Tags:B-Engaged Brasil Brazil celebrity collaboration Ehsen Shah esports eSports World Cup Esports World Cup 2025 FIFA Football gaming HRH Prince Faisal HRH Prince Faisal bin Bandar bin Sultan Inﬂuencer marketing Kaka R9 Riyadh ronaldo Saudi Esports Federation Sports Marketing

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.