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posted on Aug. 14, 2025 at 11:00 amAug 14, 2025

Platinumlist rebrands to connect closer with community of 9 million+ MENA users

posted on Aug. 14, 2025 at 11:00 amAug 14, 2025

The rebrand repositions Platinumlist as a cultural portal rather than just a ticketing platform, and aims to enhance its brand identity, improve recognition, and create a more streamlined experience for users and B2B partners.

Platinumlist

Platinumlist, an entertainment and events discovery and cultural platform in the Middle East, has revealed details about the comprehensive rebrand of its platform in line with the company’s global expansion plans as well as the demands of the booming events industry in the MENA region.

The objective of the rebrand – which repositions Platinumlist as a cultural portal rather than just a ticketing platform – was to reflect the diversity and international scale of Platinumlist’s offerings, address its fragmented brand identity, improve brand recognition, and create a more streamlined experience for both users and B2B partners.

“The decision to rebrand the platform was driven by s

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Tags:app design brand identity Brand loyalty brand recognition communications consumer experiences Cosmin Ivan cultural platform Customer Experience CX dark mode design studio design system digital wallet entertainment Events Kidults market expansion membership programme Platinumlist Rebrand rebrand campaign streamlined experiences ticketing UX

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.