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posted on Aug. 12, 2025 at 9:00 amAug 13, 2025

We Are Social shows EtiaXil’s scientific solution to excessively sweaty scenarios

posted on Aug. 12, 2025 at 9:00 amAug 13, 2025

The campaign was executed by We Are Social across Instagram, TikTok, YouTube, programmatic ads, contextual placements, in-store POS, and influencer activations through eight TikTok influencers in Saudi Arabia.

EtiaXil We Are Social

Socially-led creative agency We Are Social has launched a leading detranspirant brand EtiaXil in the UAE and the Saudi Arabia, introducing the brand’s clinically-proven solution to excessive sweating through an entertaining launch campaign titled ‘It Sounds Like It Works, Because It Does’.

The campaign is being executed across social media – including Instagram, TikTok and YouTube; digital – programmatic ads and contextual placements; as well as in-store point of sale (POS) – branding and educational displays in pharmacies and retail stores.

Running for six months across the UAE and KSA, the campaign will be supported by eight Saudi TikTok influencers in to localise the message

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Tags:anti-perspirant anti-sweating Aurelien Fonteneau authentic engagement branding consumer targeting contextual ads Cooper Consumer Health deodorant destranspirant digital campaign educational displays EtiaXil Etisalat Information Services excessive sweating Inﬂuencer marketing Instagram pharmacies point of sale POS programmatic programmatic ads retail stores Sarah El Sayed social media social media campaign Socialize TikTok video views We Are Social YouTube

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.