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posted on Jul. 29, 2025 at 2:00 pmJul 30, 2025

Multiply Group’s media and comms vertical sees EBIDTA rise 60% YoY in Q2 2025

posted on Jul. 29, 2025 at 2:00 pmJul 30, 2025

Growth within Multiply Group's media and communications vertical was reportedly driven by favourable market dynamics and the success of a powerhouse strategy, which unlocked value across both static and digital signage.

Multiple Media Group

From left, James Bicknell, CEO, Multiply Media Group; Ahmed Emam, Chief Revenue Officer, Multiply Media Group; Jawad Hassan, Head of Media and Communications Vertical at Multiply Group; Samia Bouazza, Group CEO and Managing Director of Multiply Group; Kaan Gunay, Co-Founder and CEO of Firefly;

Abu Dhabi Securities Exchange (ADX)-listed Multiply Group, a leading Abu Dhabi-based investment holding firm, has revealed the financial results of its media and communications vertical, which includes Multiply Media Group and Viola Communications, for the second quarter (Q2) of 2025.
This media and communications vertical delivered strong performance in Q2 2025, with earnings before interest, taxes, depreciation, and amortisation (EBITDA) up 60 per cent year-on-year.

Growth was reportedly driven by favourable market dynamics and the success of a powerhouse strategy, which unlocked value across both static and digital signage.

The second quarter of 2025 also marked the official launch

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.