Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This month’s review is by Joe Lipscombe, Partner – MENA at The Romans.
The LEGO Group: Build It With Him
Love the concept, wish the creative upheld it. I’ve read the extensive background – the endless research and data mining done to land on this insight, but I can’t see it in the final product. The notion of ‘don’t buy, build’ is nice. But it’s promoting LEGO, which you buy.
The art direction is classy, but the creative hasn’t truly captured the heart of the insight. I’m al
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