Gambit Communications, the Dubai-born independent PR and influencer marketing agency, has revealed a multilayered expansion titled ‘Gambit 3.0’ that features the launch of four branded divisions, 26 team member hires and two new purpose-built office spaces.
Rather than following the traditional agency model of subdividing by practices, Gambit Communications has prioritised synergy and authenticity by creating four themed divisions that unite brands and team members who share common approaches to storytelling.
- Gambit Pulse is focused on trends, disruption and passion, for brands that live in momentum and thrive on urgency, relevance and creative heat;
- Gambit Sage is the corporate, consultancy and sustainability division that offers calm, gravitas and strategic thinking;
- Gambit Atelier is the fashion, culture and entertainment department that brings a studio mindset to a pop-culture world; and
- Gambit fwd powers the industries and visionaries defining tomorrow in technology, property, mobility and innovation.
The divisions have been supplemented by a 26-person hiring spree, which includes 21 new additions since the start of the year, and five more set to join before the end of the summer, to take the agency size to 50 full-time team members.
To help the teams live their ethos, Gambit has invested in two new office spaces.
The Gambit Pulse HQ is a purpose-built, fully-owned office space intended for the freshest young talent in the region to innovate, create and disrupt.
Meanwhile the Gambit Boutique is a bespoke fashion atelier designed to host, create content, and display clients’ brands. These line up alongside Gambit’s existing headquarters, which has been refurbished to create a thriving 4,000 square foot total premises.
Commenting on Gambit 3.0, Founder and Managing Director, Jamal Almawed said, “In the six years since we launched, we’ve shaped and reshaped the agency model, always operating with clear guiding principles on how to build healthy dynamics with clients and with each other, and what the workplace should look like.”
He added, “We have pioneered new ways of looking at communications, creating a meritocracy built on shared values, drive and ambition. Gambit 3.0 is us making the first move once again, to become better storytellers, driven by curiosity, authenticity and cultural literacy.”
Major client wins for Gambit Communications
Since the start of the year, Gambit has grown its multinational client roster with major tender wins including Samsung, Property Finder, The Red Sea International Airport in Saudi Arabia, the global viral phenomenon FIX Dessert Chocolatier – the original Dubai Chocolate, as well as Majid Al Futtaim’s Lifestyle portfolio featuring LEGO, lululemon, and Crate & Barrell.
Gambit Communications also services a range of multinational brands including Samsung, Uber, Acer, BMW, Amazon Payment Services, Essilor Luxottica and more.
The agency’s momentum sees them concurrently holding five agency of the year titles, following a successful 2024 where they picked up a total of 36 major awards.
