Julie Audette, Senior Director of Destination Marketing, The Red Sea and AMAALAIn today’s tourism landscape, travellers seek more than just beautiful places. They’re looking for a sense of connection; to the culture, to the people and to the storytelling that shapes the experience. They travel for the thrill of discovery, the warmth of human interaction and the feeling of arriving somewhere that stirs something profound within them.
As marketers in the luxury space, our role is not just to describe a destination; it’s to help people feel something long before they arrive.
Today’s luxury travellers – particularly those in the top 15 per cent of global travel spend – are more discerning, curious and conscious than ever before. They are culturally connected,
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
