Claire Lawson, Managing Director, Impact Porter NovelliIn a world where every scroll, search, and swipe leave a data trail, the future of PR doesn’t lie in better stories, it lies in smarter ones.
Over the past few years, I’ve had the opportunity to work more closely across the Omnicom network of agencies. It’s reshaped how I think about communications. Not because of the scale of the work but because of the quality of thinking, the tools at our fingertips, and the shared intelligence that removes the guesswork from strategy.
At a time when holding groups are consolidating and models are under pressure, that level of integration isn’t just a competitive edge; it’s a necessity.
We’re at a pivotal moment. Our value no longer lies
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