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Shantelle Nagarajan
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Intention-based contextual AI: from awareness to action

Shantelle Nagarajan
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Seedtag’s Sherry Mansour on how intention-based contextual AI bridges the gap between branding and performance.

contextual AISherry Mansour, Managing Director, Seedtag MENA.

Contextual advertising has become a widely used strategy in digital marketing. This innovative technology targets users based on their current interests without relying on personal data. Reflecting this rising adoption, contextual advertising spending is projected to grow by 13.8 per cent year-on-year from 2022 to 2030, highlighting its importance in a privacy-first world.
Up until now, contextual strategies have been linked to upper funnel branding campaigns focused on key performance indicators (KPIs) such as viewability and attention. But now, pioneering ad tech companies are using advanced contextual AI to reach consumers further down the marketing funnel. 
By training contextual AIs on int


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Tags:contextual advertisingcontextual AIdigital marketingopinionPerformance marketingSeedtagSherry Mansour
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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