W Group Holding has launched a real-time, audience-targeting programmatic Digital Out-of-Home (pDOOH) platform. Touted as a global first, the AI-powered technology, AiOO, brings dynamic targeting to outdoor media by adapting ad delivery based on real-time audience traits and behaviour.
AiOO is now being deployed across the UAE by Hypermedia, W Group’s DOOH company that operates a large screen network. The technology is also being scaled globally through DXTA, the group’s digital arm, giving agencies and advertisers access to new levels of precision across markets.
Designed with a privacy-first approach, AiOO does not use facial recognition – instead delivering privacy-compliant solution,
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
