Advertisers using DMX have already reported measurable gains including an 18 per cent increase in attention scores, 17 per cent improvement in viewability, and a dramatic 820 per cent reduction in out-of-geo placements.Dentsu has launched a programmatic connected TV (CTV) marketplace in the MENA region, powered by Dentsu Media Exchange (DMX), in response to the region’s accelerating shift toward streaming.
Reportedly an industry-first move, the CTV marketplace gives advertisers access to premium regional and global CTV inventory, all through a single platform.
“This is more than a new buying channel – it’s a new way of thinking about digital video,” said Saadeddine Nahas, Head of Product and Partnership at dentsu MENA. “As audiences migrate to CTV, we’re providing advertisers with a first-mover advantage – delivering scale, sustainability, and addressability in one unified platform. DMX
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