We live in an increasingly polarised world, a world where crucial ESG issues are hijacked for political talking points, greenwashing abounds, and profit almost always trumps people and the planet. Against this backdrop, it’s no surprise that people feel disengaged, distrustful, and disinterested in companies’ ESG pledges and promises.
From supply chain slavery coverups and fossil fuel fashion people have been misled, tricked, and conned for years. Winning back their trust won’t be easy.
But, this is not an excuse for companies to draw back into the shadows and stay silent – a practice known as greenhushing. And the research shows that consumers don’t want this either.
In fact,
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