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posted on May. 15, 2025 at 10:00 amMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

posted on May. 15, 2025 at 10:00 amMay 15, 2025

The campaign was brought to life by creative agency quote un quote, in partnership with production consultants Mint MENA, animation by Reno and media agency Mindshare, with Audiocastle creating the music score.

Zespri, one of the world’s most beloved Kiwi fruit brands, has launched its Jam Packed campaign, showcasing the nutritional value of kiwi fruits, and the distinct and bold flavour of the fruit, while addressing common consumer misconceptions around its value and premium price point.

The campaign, which has a singular focus on motivating consumers to give Zespri Kiwifuit a go, was brought to life by Dubai-based creative agency quote un quote in partnership with production consultants Mint MENA, animation experts Reno from Buenos Aires and media agency Mindshare, with Audiocastle, Miami providing the music score and Singapore-based PepperComm supporting on PR.

Kanako Inomata, Head of Ma

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Tags:Activations Audiocastle branding Campaign digital in-store Jam Packed Joseph Makhoul Kanako Inomata Kiwi Kiwifruit Mindshare Mint MENA nutritional value Online video PepperComm point of sale POS purchase intent quote un quote Reino resonance Shahbaz Zobairi shopper marketing social media television commercials TVC Zespri

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.