The Mobile Marketing Association is set to launch in the Middle East. Iain Akerman caught up with EMEA managing director Chris Babayode to find out how it plans to help marketers make the most of mobile
Chris Babayode and I are sitting in a private member’s club in London just off Tottenham Court Road. It’s not because we’re posh or anything, but because Babayode doesn’t have an office.
As befits the managing director for Europe, the Middle East and Africa at the Mobile Marking Association (MMA), Babayode is himself mobile. So much so that the only office the global non-profit organisation owns is in New York.
“We don’t really do physical offices, as you can see,” h
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