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Anup Oommen
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Podcast: DCT Abu Dhabi’s Emma Campbell reveals key destination marketing insights

Anup Oommen
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DCT Abu Dhabi's Emma Campbell on changing trends within destination marketing; why marketers must understand how consumers use AI; and the need to build meaningful partnerships with agencies.

https://youtu.be/tTXu407tqaw

On the latest episode of Campaign Middle East’s On The Record podcast, Emma Campbell, Director of Sector Marketing, Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), discusses changing trends within travel marketing and destination marketing; why marketers should move from using AI to understanding how consumers use AI; and the need to move past transactional relationships with agencies to meaningful partnerships that benefit the industry, the UAE and the Middle East region.

Campbell begins the discussion sharing key insights from Experience Abu Dhabi’s recent Kids Recommended initiative, part of the entity’s summer campaign brought to life


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Tags:Abu DhabiAbu Dhabi Department of Culture and TourismAdvertisingAIAnup OommenArtificial Intelligencebehavioural trendsCampaignCampaign Middle EastChildrenDCT Abu DhabiDepartment of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi)Destination marketingEmma CampbellExperience Abu DhabiGen AlphaGen ZHolidayInitiativeKids RecommendedmarketingOgilvyOn The RecordpartnershipspodcastUAEvideo podcastVisit Abu Dhabi
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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