fbpx
Campaign Middle East
العربية
CreativeFeaturedMarketing
Shantelle Nagarajan
posted on

PUMA taps emotional appeal with Harry Potter collaboration

Shantelle Nagarajan
posted on

The PUMA x Harry Potter collection was inspired by consumer-led insights that revealed emotional appeal and self-expression drives sales.

PUMA Harry PotterThe PUMA x Harry Potter collection.

PUMA and Warner Bros. Discovery Global Consumer Products has brought the magical world of the Harry Potter franchise to life with a limited-edition collection. Inspired by PUMA’s sports heritage and driven by consumer-led design, the partnership comprises apparel, footwear, and accessories that are designed around two of Hogwarts’ iconic houses, Gryffindor and Slytherin.
Featuring richly detailed designs that take cues from the Hogwarts Quidditch pitch, the collection features tracksuits, jerseys, hoodies, t-shirts and two reimagined PUMA Palermo drops that include tasteful accents such as the Golden Snitch and Hogwarts house-inspired crests.
“With Harry Potter, we’re not just selling product


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Collaborationconsumer insightsGolden SnitchGryffindorHarry PotterHogwartsJonathan BannisterPumapuma middle eastSlytherin
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

You Might Also Like