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Anup Oommen
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Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

Anup Oommen
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Arabian Automobiles Company's AI influencers Alpha Babe and BookToker speak to Campaign Middle East about Gen Z marketing, co-creation, real and fake influencers, feedback loops, transparency and their involvement in the Nissan KICKS Starter campaign.

https://youtu.be/KR1ENlL98eo

In a first-of-its-kind for the brand and the region, Campaign Middle East has interviewed two artificial intelligence personalities, Alpha Babe and BookToker, two of five AI influencers representing Arabian Automobiles Company who have been brought to life by TBWA\Raad in partnership with Cicero & Bernay as part of a creative campaign for the all-new Nissan Kicks 2025.

In conversation with Campaign Middle East, Alpha Babe and BookToker shed light on what Gen Z consumers really expect from brands and demonstrate how AI is reshaping the marketing landscape. In a world that’s increasingly demanding authentic, emotionally and culturally relevant content that c


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Tags:AACAdvertisingAIAI influencersAlpha BabeAnup OommenArabian Automobiles CompanyArtificial IntelligenceauthenticityBookTokerCampaign Middle EastCicero & BernayCicero and Bernayco-creationdata privacyfake influencersfeedbackGen ZInfluencer marketingmarketingmarketing budgetsmarketing strategiesNissanNissan KICKSOn The RecordpersonalisationPrivacyrelevanceTBWA\Raadvideo podcast
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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