fbpx
AdvertisingCreativeFeaturedOpinion

Going past ‘ghibli’-fying: Don’t confuse output with art

Idea Spice Design's Nishant Pai shares an interesting take on art, which "isn’t just about what we make, but also about why we make it."

Nishant Pai, Design Lead, Idea Spice Design RTNishant Pai, Design Lead, Idea Spice Design

With OpenAI’s image generator now capable of “ghiblifying” your family photos into dreamy, soft-focus anime scenes, it’s easy to get swept up in the charm. But once the novelty fades, so do the lines between nostalgia, creativity, art and mimicry.
Behind every cute cat turned forest spirit and every couple reimagined as whimsical anime protagonists is a much larger question: if AI can make beautiful things, what does that mean for the people who’ve spent their lives learning how?
When machines mimic magic
Let’s be clear; ’AI-generated art’ is not art in the human sense. Art, at its core, is not just about producing an image. It’s about intention, emotional depth, context


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.