Integration of market research and social media intelligence capabilities offers clients holistic audience insights
4SiGHT Group, a marketing insights company, has teamed up with Dubai-based analytics and technology consultancy Anavizio to collaborate on tapping the potential of social media intelligence as a key consumer insight and market research tool.
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The partnership, as part of which 4SiGHT Group will acquire an equity stake in Anavizio, will see the integration of the two companie
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