As part of Campaign Middle East’s The Annual 2024 issue – which also features in-depth lists such as the Top 20 news stories, Top 20 media milestones, Top 20 movers and shakers, Top 10 Pitches and Top 20 integrated and digital campaigns – the editorial team compiled a list of notable news from within the adtech domain through the year.
From Google’s U-turn on its decision to eliminate third-party cookies sparking conversations on opt-ins, personalisation and privacy to discussions around the precision and reach of connected TV, contextual advertising and generative AI, here are some of the top announcements from the region’s adtech players that caused a buzz through 2024.
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