180 Amsterdam has rolled out its first campaign for Qatari telco Ooredoo following its winning of Ooredoo Kuwait’s launch brief.
The ‘I Want’ campaign is being rolled out in Kuwait and follows Ooredoo’s takeover of Wataniya, with the integrated campaign showcasing Wataniya’s rebranding as Ooredoo Kuwait. The work seeks to inspire the diverse community of Kuwait and cement existing relationships with consumers while growing its target base.
Al Moseley, president and chief creative officer at 180 Amsterdam, said: “We are thrilled to be able to bring some ‘180 thinking’ and creativity to this exciting project, in what is sure to be a remarkable period of transformation for
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