The Dubai office of TBWA\Raad has produced a new film for SOS Children’s Villages, a non-governmental international development organisation that helps abandoned, destitute and orphaned children requiring family-based child care.
The online film shows orphaned children pretending to be mothers talking to their children who live abroad.
They speak loudly on the phone, get too close to the camera and send WhatsApp messages every two seconds. The message? If you have a mother, call her.
Project Moms
Client SOS Children’s Villages International
Agency TBWA\Raad Dubai
Chief creative officer Walid Kanaan
Creative director Manuel Bordé
Concept/copywriters Manuel Bordé, Alex Pineda, Alberto Triana
Art director Oswaldo Sa
Brand leader Saad Gharzeddine
Senior account executive Elizabeth Aroyan
Production company Film Pudding
Director Pierre Dawalibi
Executive producer Layal Moukahal
Producer Alain Abi Khalil
DOP Tony El Khazen
Music composer Harry Hedeshian
