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Mina Al-Oraibi's new National: editor's plans for the Abu Dhabi daily

Mina Al-Oraibi’s new National: editor’s plans for the Abu Dhabi daily

[Watch a video of Mina Al-Oraibi discussing her plans here.] The National’s new offices are not a place for hay fever sufferers on the week the Abu Dhabi daily relaunches. Wellwishers have ben sending their best wishes, the newsroom is full of flowers, and newly announced editor in chief Mina Al-Oraibi’s desk looks like a […]

Sky News Arabia rolls out first brand campaign

Sky News Arabia rolls out first brand campaign

Sky News Arabia is rolling out its first ever brand advertising campaign following the channel’s launch in May. The move follows the 24-hour news channel’s appointment of both creative and media agencies, with Momentum picking up creative duties and UM taking on media and digital channel execution. The Arabic language channel had called a pitch […]

Sky News Arabia to launch in May

Sky News Arabia to launch in May

Arabic language 24-hour news channel Sky News Arabia is to launch on 6 May. The channel, which was first announced in November 2010, is the result of a joint venture between Abu Dhabi Media Investment Corp (ADMIC), a private investment company owned by HH Sheikh Mansour bin Zayed Al Nahyan, and British Sky Broadcasting (BSkyB). […]