All Entries Tagged With: "Renault"
Surely brands don’t want to be associated with repression?
Money really does override all other concerns. What other conclusion is there to reach after the announcement today that the FIA is to proceed with the Bahrain Grand Prix on 30 October? A grand prix that will bring shame and negative publicity to all those who participate. The FIA decision was made despite opposition from [...]
Renault hands Saudi creative brief to TBWA\Raad
TBWA\Raad has won Renault’s creative brief in Saudi Arabia following a pitch against two other international agencies. The appointment follows Mindshare’s winning of the media planning and buying account last month, with TBWA\Raad working for Gulf Advantage Automobiles, Renault’s new exclusive distributor in the kingdom. Ghassan Kassabji, managing director of TBWA\Raad Saudi Arabia, said: “We [...]
Mindshare drives off with Renault account
Mindshare has won Renault’s media planning and buying account in Saudi Arabia following a competitive pitch. The agency’s Riyadh operation will take over the French car manufacturer’s media business in the kingdom with immediate effect. The appointment means that incumbent Optimedia retains only the corporate and GCC Renault accounts. Mindshare will work with Suhail Bahwan [...]
