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PHD holds onto Arla Foods

PHD holds onto Arla Foods

PHD UAE has retained the media planning and buying account for Scandinavian dairy giant Arla Foods following a pitch last month. The Omnicom Media Group agency competed against Mindshare, UM and Carat to retain the regional account, which includes the brands Three Cows, Lurpak and the cream and cheese brand Puck. Arla Foods’ regional marketing director […]

PHD's Elda Choucair named CEO for the Middle East and North Africa

PHD’s Elda Choucair named CEO for the Middle East and North Africa

PHD UAE managing director Elda Choucair has been named as CEO of PHD MENA, cementing her position as one of the most powerful women in media in the Middle East. The news comes as PHD plans to expand its reach across the region with two new office openings earmarked for the near future. Under Choucair’s leadership, PHD UAE […]

PHD's Field of Dreams

PHD’s Field of Dreams

Media agency PHD has witnessed unprecedented regional growth on the back of a series of new business wins and four years of investing in an agency of the future. Iain Akerman caught up with managing director Elda Choucair to find out what the agency has been doing right.

PHD UAE announces slew of promotions

PHD UAE announces slew of promotions

Ian Dolan, Charli Ursell, Karen Doumet, Nawal Nasreddine and Rachel Maher elevated in end-2014. PHD UAE has announced the promotion of five of its staffers at the end of 2014. Planning director Ian Dolan has been promoted to the newly created position of strategy director. Charli Ursell, associate digital director, has been promoted to digital director. Karen […]

Is online gaming still just child’s play?

Is online gaming still just child’s play?

Luca Allam is head of digital for PHD UAE “A recent discussion at the second GamesFest event in Dubai sparked the question whether we are actually making the most of the gaming platform here in the Middle East. Gaming makes perfect sense as a social marketing device, and as a reach driver, but why haven’t […]