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Vizeum retains Lego in MENA as Initiative wins global media remit

Vizeum retains Lego in MENA as Initiative wins global media remit

Dentsu Aegis Network media agency Vizeum has retained the media account for Lego in the MENA region as the Danish brand appoints Initiative globally. Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business. The IPG Mediabrands agency won the account after a competitive pitch and […]