Cannes Lions Archives - Page 2 of 24 - Campaign Middle East

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UAE Young Lions

UAE Young Lions 2026: Registrations open for digital and media categories

Cue the music and let them dance: Marketers discuss DEI

Victory Tour 2025

Victory tour 2025: UAE agencies collect their Lions

Mark Penn, Chairman and CEO, Stagwell.

Stagwell Chairman & CEO: ‘Bullish on growth in the Middle East’

Shot on iPhone commercial success

Keys to commercial success from Cannes Creative Effectiveness Lions winners

By Nada Abisaleh, Head of Leo Burnett Beirut on DEI at Cannes Lions

A point of view: How DEI powered AXA’s Titanium 2025 Grand Prix

club

Cannes Lions 2025: Natalie Shardan shares insights from the jury room

Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office on his thoughts as a Cannes Lions jury member

Cannes Lions 2025: Evidence-based, coalition-built, transparent and human

From left, Enir Williams, Group Managing Director at Four Agency Worldwide; Ian Fairservice, Chairman, Athar Festival and Managing Partner and Group Editor-in-Chief, Motivate Media Group; Jane Asscher, CEO, 23red and VP, frog UK, part of Capgemini Invent; Mark Wilson, Executive Producer, Chrome Productions; Mohamed Al Ayed, Vice Chairman, Athar Festival and CEO, TRACCS; Jason Foo, CEO, BBD Perfect Storm; Nik Windsor, Director, Bandstand; Faisal Aleisawi, Managing Director, Digitect; Aisling Conlon, International Director for UK Advertising, Advertising Association; Rayyan Aoun, Chief Creative Officer, BigTime Creative Shop; Anup Oommen, Editor, Campaign Middle East; Kiran Jay Haslam, CMO, Diriyah Company; and James Shoreland, Chief Executive Officer, VCCP Media. UK Advertising at Cannes Lions 2025.

UK Advertising and Athar Festival at Cannes Lions: Bridging markets, building creativity

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Page 2 of 24

THE WORK

Darb Al Asateer

Umniah’s ‘Darb Al Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Cartoon Network MENA and KOI Thé UAE have launched a fan experience bringing a themed menu, collectibles to loyal fans of The Regular Show.

Featured Marketing The WorkJun 8, 2026

The Regular Show: Lost Tapes transforms into an real-world fan experience

CALIN Campaign

Advertising Creative Digital Digital Featured Marketing Media Social The WorkJun 3, 2026

CALIN campaign takes the ‘I Only Do Soft’ conversation from comfort to emotional care

Advertising Creative Digital Featured Marketing Media The WorkJun 2, 2026

Adidas reimagines Mo Salah as modern day Egyptian king in ‘You Got This’ campaign

Ariel

Digital Featured Social The WorkJun 1, 2026

Ariel taps into the emotional load behind everyday household moments

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