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As another UAE publisher withdraws from print auditing, are advertisers being taken for a ride?

As another UAE publisher withdraws from print auditing, are advertisers being taken for a ride?

There has been a worrying drop-off in the number of titles being audited in the UAE, raising concerns of exaggerated circulation claims and unethical accounting practices. Rana Hariz, Middle East director of BPA Worldwide, the US-based third-party verification company that has been ensuring regional publishers can prove their numbers, says: “A dozen titles have resigned […]