Watch the campaign conceptualised by 180 LA here. Adidas’ new global campaign includes the footballers Gareth Bale and Lionel Messi, and the basketball players Derrick Rose and John Wall. 180LA created the spot, in which the athletes are shown excelling at their sports as a voiceover talks about proving yourself every time you play. The […]
Watch the campaign conceptualised by Buzzman Middle East here.
Watch the campaign conceptualised by Memac Ogilvy & Mather here.
Watch a video of the campaign conceptualised by BBH Shanghai here.
Watch the campaign conceptualised by Forsman & Bodenfors here.
Karim Benzema sends fans private group DMs on Twitter, as brand becomes first to use feature for marketing.
The exercise was conceived and executed in-house. Burj Al Arab asked fans across its social media platforms to share images of the luxury hotel with the #BurjAlArabCalendar. The activity was launched in early November. The best 12 from over 500 entries became part of the brand’s 2015 special edition calendar. Burj Al Arab claims the campaign has […]
Autotweet attack: the campaign Coca-Cola launched at the Super Bowl was used to quote ‘Mein Kampf’. To paraphrase Godwin’s law: If you tweet something widely enough, sooner or later it will be associated with Hitler or Nazis. That’s the lesson Coca-Cola learned when it suspended its #MakeItHappy campaign after a prank used Coke’s autotweet function to quote lines […]
Track and video were conceptualised with TBWA\Raad; will be distributed by Universal Music.
Spot by 180 Amsterdam stars Lionel Messi, Neymar Jr., Gerard Piqué, Andrés Iniesta and Luis Suárez, delivers ‘over 140 destinations’ message