RSSAll Entries in the "The Work" Category

Giant 'polar bear' unleashed in London for Sky Atlantic stunt

Giant ‘polar bear’ unleashed in London for Sky Atlantic stunt

Commuters across the city received a shock when the channel set loose a life sized polar bear on the streets to promote its new Arctic crime drama ‘Fortitude’.

Coca-Cola offers excess baggage, opens happiness

Coca-Cola offers excess baggage, opens happiness

Activation by Y&R LabStore was executed at Dubai International Airport. Watch the video here.

Lexus goads competitors with targeted OOH campaign down under

Lexus goads competitors with targeted OOH campaign down under

Campaign conceptualised by M&C Saatchi Australia.

Car manufacturer Lexus has kicked off an outdoor campaign that tracks the brand of cars driving past, triggering a personalised message encouraging the driver to switch to a Lexus.

Noor Bank marks seventh anniversary with ad spot

Noor Bank marks seventh anniversary with ad spot

A 30-second brand film has been launched by Noor Bank to run through January 2015, when the bank is celebrating its seventh anniversary. It features a male protagonist flying Emirates Airline into Dubai reading a Noor Bank brochure on home loans. An accompanying voiceover captures his aspirations and admiration for the city that is full of […]

UAE Exchange sings an ode to migrants

UAE Exchange sings an ode to migrants

The online music video is billed as a dedication to migrants the world over by the remittance brand, and went live just before Christmas. Set to a song ‘Khalli Valli’ (Take it easy), it features people of different nationalities lending their voice and dance moves in a recording studio set up. “Expatriates form a major percentage of our customers. […]

Coca-Cola says #LiveNowShareLater

Coca-Cola says #LiveNowShareLater

Online film was conceptualised by Memac Ogilvy Dubai.

Tim Hortons café goes ‘dark’ to promote Dark Roast coffee

Tim Hortons café goes ‘dark’ to promote Dark Roast coffee

Brand considering taking theme for new blend to other outlets. Tim Hortons Café and Bake Shop, the ‘fast casual restaurant’ chain, launched its Dark Roast flavour on 10 January at Skydive Dubai. The campaign kicked off with pitch dark tents at Skydive, where customers were made to taste the new blend in the dark. Taking it to retail outlets, PerceptGulf […]

McDonald's Singapore to bring in 2015 with 'All Day Sunrise'

McDonald’s Singapore to bring in 2015 with ‘All Day Sunrise’

Campaign conceptualised by DDB Singapore will see sunrise being live-streamed through the day from 16 cities including Dubai and Istanbul.

Art hits streets of Saudi Arabia

Art hits streets of Saudi Arabia

  Outdoor company Al Arabia has re-created selected work sourced from 900 young artists on over 3,000 giant OOH sites, in a campaign by JWT Riyadh. Art hit the streets of Saudi Arabia as Out-of-Home company Al Arabia launched what is billed as ‘the biggest art gallery ever seen in the Kingdom’ on 22 December. The campaign, […]

Lebanese 'Expat Pet Programme’ takes wing

Lebanese ‘Expat Pet Programme’ takes wing

Campaign supported by JWT highlights how due to low adoption rates in the country, BETA is having to send Lebanese dogs abroad. ‘Lebanese Expat Pet Programme’, an initiative by Beirut for the Ethical Treatment of Animals (BETA), seeks families abroad to adopt rescued animals. The campaign seeks to raise awareness about the fact that as a […]