All Entries in the "4.The Work" Category
Heineken – Color Your Christmas
Before Christmas, JWT Beirut set up a 20-metre black and white Heineken bottle made out of 400 neon bars and launched www.coloryourchristmas.com. The site asked people to log on and help light up the bottle before Christmas. The microsite was directly connected to the bottle on location and every time a green bar filled up [...]
Barwa Bank – Celebrate National Day
Project Celebrate National Day Client Barwa Bank Creative agency The Agency, Qatar Director David Ward Production company Phoenix, Dubai Creative director Tim Styles Art director Tim Styles Writer Tom Callaghan Account director Laila Chehayber Senior account manager Manal Zeidan Account manager Yousif Al Fara Media director Makram Hachem Exposure TV
Qtel – Arab Games
Leo Burnett has created a 60-second TV commercial for Qtel as part of the company’s sponsorship of the 12th Arab Games, which take place in Doha between 9 and 23 December. Due to the latest events and developments in the Arab world, the TVC seeks to spread a message of unity, pride and belonging amongst [...]
Harvey Nichols – The Reaction Collection
To raise awareness of the new Autumn/Winter 2011 Collection at Harvey Nichols, Y&R Dubai has highlighted the impact this collection could possibly have on other people. The agency created a special media operation for ‘The Reaction Collection’ and replaced the eyes of people looking at the new collection in the print ads with googly eyes [...]
Damas – Farfasha
Damas is rolling out a regional campaign for its Farfasha brand, with Lebanese singer Nancy Ajram re-signed as brand ambassador. The work is the first created by FP7 since it won the account earlier this year and is a complete relaunch of the brand. In the 60-second TV commercial was shot over three nights in [...]
Red Bull – Kuwait Rising
This film by Lowe MENA is part of an integrated campaign that included TV, online and mobile communication, with the objective to raise awareness for Red Bull Art of Motion – Kuwait. Red Bull Art of Motion brings together the world’s best parkour athletes and free-runners on unique courses in locations across the globe. The [...]
Tunisian Elections – Ben Ali is back
The first free elections in Tunisia are scheduled to take place on 23 October. In order to encourage people to vote, Memac Ogilvy Label took to the streets to help raise awareness. The stunt was created for the NGO Engagement Citoyen, which has been urging people to vote in the upcoming elections for the past [...]
Shoe Mart – Autumn/winter
The new Shoe Mart Autumn/Winter campaign, created by Dubai-based Partnership, is designed to be a celebration of the good life, as experienced by those who wear the footwear the store offers. The print and outdoor executions show various ‘beautiful people’ in high-profile settings (and chic shoes), poised to take on the world. The campaign will [...]
Royal Opera House Muscat – Opera House launch
TBWA\Raad Dubai has created an integrated campaign to promote the inaugural season of the Royal Opera House Muscat, which is to open on 14 October with a production of Puccini’s Turandot. The premiere production by Franco Zeffirelli was specially commissioned for the opening season and will be conducted by Spanish tenor Plácido Domingo. The three [...]
LINKDSL – Brand campaign
Y&R Cairo has produced a series of new TV commercials for LINKDSL. The brief received by the agency was to create top of mind awareness for LINKDSL’s brand, reach the target audience, increase the number of subscribers/market share, and strengthen the company’s relationships with existing clients. With LINKDSL’s positioning being ‘Inta Wassel’ – which in [...]
