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Pepsi: The greatness is within

Pepsi: The greatness is within

Saudis today are connected more than ever to their national identity, anticipating the future while witnessing the historic transformation of their nation. For more than 60 years, Pepsi has been part of this evolution. In 2018, Pepsi is celebrating Saudi pride with ‘The Greatness is Within’ campaign. The campaign is based on the insight that […]

Nescafe 3 in 1 - Majors.

Nescafe 3 in 1 – Majors.

Nescafé 3in1 has always been the loyal companion to university students. This campaign made it official; the idea revolves around revamping the 3in1 sachets with characters representing over 28 majors; not only that but Nescafé creates 3 anthems for 3 of the most popular majors that went viral in less than 24 hour Creative Agency […]

Dubai Tourism hijacks European airwaves with weather campaign

Dubai Tourism hijacks European airwaves with weather campaign

To encourage Europeans to escape their gloomy winter, Dubai Tourism called upon five of the continent’s most famous weather presenters and meteorologists to broadcast their regular shows from a slight change of location. An apparent regular broadcast starts with the hosts bemoaning a dreary forecast of wind, rain and snow from what at first appears […]

Raffaello asks Middle Eastern women to follow their hearts

Raffaello asks Middle Eastern women to follow their hearts

Raffaello Middle East has become the first confectionery maker to launch a genuine love story from the region. In a new campaign entitled ‘The Love Story’, a young woman follows her heart and takes the lead even when it comes to choosing her partner. In the new campaign created by Grey MENA, the white chocolate […]

Tonic creates influencer campaign for Peroni

Tonic creates influencer campaign for Peroni

Independent Dubai-based Tonic has launched a digital influencer campaign for Italian beer brand Peroni Nastro Azzurro. The campaign entitled Gems of Italia is based around influencers representing the four pillars of Peroni: fashion, design, food and travel. They were given the chance to explore hidden gems of Italy. Along with influencer posts, the campaign was […]

Centrepoint 'Lies' by Impact BBDO

Centrepoint ‘Lies’ by Impact BBDO

Impact BBDO has returned to the film noir genre with ‘Lies’, the second in an atmospheric two-part series for the fashion brand   Centrepoint. Hinged on the same existentialism as the preceding film ‘Sabotage’, the one-minute video follows a suitably well-dressed woman as she walks down an East Berlin-style street as a burning piano falls […]

IMG Worlds of Adventure: Magic ticket

IMG Worlds of Adventure: Magic ticket

Zombies, dinosaur chases, flights through Dubai with Marvel’s Iron Man, audiences with the Hulk, adventures with the Powerpuff Girls and other Cartoon Network favourites, are all part of a day out at IMG Worlds of Adventure. It’s little surprise that the world’s largest indoor theme park brings these adventures to life in this VFX- and […]

Top 10 Integrated Campaigns 2016

Top 10 Integrated Campaigns 2016

1 Bou Khalil: The good note Supermarket chain Bou Khalil noticed Lebanese were no longer giving to beggars; they didn’t believe their money was being spent well. So the chain tasked J. Walter Thompson Beirut with creating The Good Note, a voucher worth LBP1,000 that could be handed to beggars instead of money, and spent […]

Top 10 print and outdoor campaigns 2016

Top 10 print and outdoor campaigns 2016

1 Renna Mobile: Billion things to talk about “An absolute treat to gaze upon,” wrote Digitas LBi’s Simon Attwater in Private View. “I can almost taste the chilli tang and smell the tuk-tuk fumes. Proof, if ever we needed it, that a well painted picture can speak a thousand words.” Agency: FP7/MCT, OMAN Creatives: Noufal […]

Retailer Max encourages #FashionBonding

Retailer Max encourages #FashionBonding

Fashion brand Max’s social experiment, released on YouTube, focuses on the age-old friendly conflict between parent and child over fashion choices. Max was curious to see what happens when the mother takes up the challenge to style her daughter, and vice versa. Through the experience, mother and daughter strengthen their emotional bond. They respect each […]