All Entries in the "4.The Work" Category
Pepsi – Yalla Now
Impact BBDO is finally rolling out Pepsi’s new global brand positioning of ‘Live for Now’ across the Middle East and North Africa. Called ‘Yalla Now’, the campaign includes a 60-second TVC, social media and out-of-home executions. Project Yalla Now Client Pepsi Creative agency Impact BBDO Executive creative director Carlos Amseyan Creative director Carlos Amseyan Copywriter [...]
McDonald’s – Tastes of the world
McDonald’s ‘Tastes of the world’ is back, with the three-month campaign a continuation of last year’s popular format where foreign TV shows and movies are given a twist by adding a dubbed message. The TV campaign is supported by digital, in-store, radio, outdoor and print executions. Project Tastes of the world Client McDonald’s Creative agency [...]
King Khalid Foundation – Some things can’t be covered
The abuse of women is a taboo subject in Saudi Arabia. Nobody really knows the statistics, but an estimated 92 per cent of married women are abused, although others believe the figure to be much lower. This is why Memac Ogilvy approached the King Khalid Foundation with the idea of bringing women’s abuse to the [...]
Coca-Cola – Etganen
FP7 Cairo created an integrated campaign covering TV, radio, outdoor, digital, ambient and on-the-ground activation for Coca-Cola Egypt called ‘Etganen’. The idea was to tackle frustrations felt by Egyptians by giving them an example of how performing random acts of kindness would in turn give them satisfaction and happiness. Project Crazy For Good (Etganen) Client [...]
Durex – SOS Condoms
Durex and Buzzman Middle East have turned a product into a service by launching the first condom delivery service. Via their smarpthone (iOS) or on the dedicated website, users will be able to order one of three Durex products between 4pm and 4am. Condoms will be delivered in ‘discreet’ ways within the hour. To launch [...]
Touch – My Plan
Project My Plan Client Touch Creative agency JWT Beirut Production company ne.a Beyrouth Executive producer Pierre Sarraf Director Ali Ali Art director Martin Krejlic DOP Pierre Mouarkech Production manager Reine Razzouk Assistant director Pedros Temyzian Music Sary Hany Singer Hamed Sinno
Meydan Beach – You’ll find a way
The inaugural campaign for Meydan Beach in Dubai is being rolled out by gyro. The print work is the beginning of a fully integrated campaign that is to be released by the Dubai office of gyro over the coming months. Project You’ll find a way Client Meydan Beach Creative agency gyro Executive creative director Guilherme [...]
Harvey Nichols – Autumn/winter 2012
Project Autumn/Winter 2012 Client Harvey Nichols Creative agency Y&R Dubai Creative directors Shahir Zag, Kalpesh Patankar Copywriter Shahir Zag Art director Kalpesh Patankar Planner/account manager Nazek Fawaz Production company Illusion CGI (Bangkok)
Dubai Shopping Festival – The Best of Times
This year’s campaign for Dubai Shopping Festival (DSF) is called ‘The Best of Times’ and is Dubai’s invitation to the world to come and celebrate life. Next year’s DSF begins on 3 January and runs for a month. Project The best of Times Client DEPE – Dubai Shopping Festival 2013 Creative agency TBWA\Raad Executive creative [...]
Dove – Real men surprise their wives
OgilvyAction Dubai recently created this work for Dove, which began with hundreds of men joining Dove Men+Care to record secret messages for their loved ones. The messages were recorded at Dove Men+Care stands in the UAE, with three men given the opportunity to share their message with their unsuspecting family on the big screen at [...]
