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The Galleria: 'Exuding the essence of luxury'

The Galleria: ‘Exuding the essence of luxury’

Abu Dhabi-based luxury shopping centre The Galleria launched its latest campaign using seven influencers. These include TV presenter Rosemin Manji and designers Sara Al Tamini and Maha Gorton, chosen for their “unique style, flair and representation as successful women”. Men in the campaign include fashion editor Ahmad Daabas, chef Enrico Bartolini and filmmaker Ali Mostafa […]

Diwali 2016: Western Union reaches out with Dubai agency

Diwali 2016: Western Union reaches out with Dubai agency

Dubai-based advertising agency Tamra C2 has launched a global campaign for money transfer company Western Union. The film, shot in cosmopolitan Dubai and rural India, showcases how Indians living and working abroad have made loved ones’ Diwalis brighter through transferring money. The film aims to reach out to Indians living across the world, from the […]

Jennifer Aniston returns to Emirates for A380 campaign

Jennifer Aniston returns to Emirates for A380 campaign

Actress Jennifer Aniston has returned to advertising for Emirates, a year after she first took part in a campaign for the airline. In the ad, she befriends Cooper, a boy she finds playing in her first-class private suite after she returns from taking a shower. They stroll through the A380. Cooper is reunited with his […]

Cadillac 'The pursuit of next' by Saatchi & Saatchi

Cadillac ‘The pursuit of next’ by Saatchi & Saatchi

In the USA, the Cadillac XT5 was announced via the “Daring Pursuits” campaign, which pairs passionate creators from different backgrounds to collaborate and share their unique perspectives. To be relevant to the region, the ‘Pursuit Of Next’ campaign features social media influencers Ascia AKF, Shamekh Bluwi and Karen Wazen. Client: Cadillac TITLE: The Pursuit of Next AGENCY: […]

Publicis makes Maggi Oats Soup 'the way it should be'

Publicis makes Maggi Oats Soup ‘the way it should be’

Publicis Middle East’s commercial for Nestlé’s Magggi invites viewers to escape from everyday reality and themselves into a world of culinary bliss. The video explores the preparation of fresh, natural ingredients inside the kitchen of two homemakers, who show how the the recipe for oat soup has been passed down through generations, inspiring the creation […]

Dubai Parks and Resorts starts opening countdown with DDB Dubai

Dubai Parks and Resorts starts opening countdown with DDB Dubai

DDB Dubai has rolled out an integrated countdown campaign for Dubai Parks & Resorts ahead of its eagerly anticipated opening on October 31.  DDB kicked off the campaign, entitled ‘Where Amazing Meets Amazing’, with a larger-than-life commercial that sees some of the park’s most famous figures, including Shrek, the Smurfs and Kung-Fu Panda, descending upon […]

BBDO creates 'Make your own rules' for Centrepoint

BBDO creates ‘Make your own rules’ for Centrepoint

UAE apparel brand Centrepoint has launched its back-to-school collection with the campaign ‘Make Your Own Rules’. The film showcases the art of negotiation between a mother and child using Centrepoint products as the bargaining chip. The children want to look cool in front of their peers, so the parents use the brand to persuade the […]

UAE producer/director shoots 'My journey, my inspiration' for Land Rover

UAE producer/director shoots ‘My journey, my inspiration’ for Land Rover

The ‘My Journey, My Inspiration’ series stems from a collaboration between Land Rover’s MYLAND creative communications platform and a number of achievers from the region. For the seventh film, Land Rover teamed up with Emirati film director and producer Ali F. Mostafa. Produced by his AFM Films team, Mostafa charts his own journey of success […]

Centrepoint's 'Sabotage' by Impact BBDO

Centrepoint’s ‘Sabotage’ by Impact BBDO

Impact BBDO goes existential in this new ad for Centrepoint’s upcoming sale. Shot in black and white, the eerie one-minute film shows a young man driving a smart vintage car as a woman stares out at the barren landscape from the back seat. Misery after misery blights the young couple and the film finally culminates […]

RSA 'The UAE’s Unluckiest Traveller' by Edelman DABO

RSA ‘The UAE’s Unluckiest Traveller’ by Edelman DABO

Insurance provider RSA ran a competition from July 10 to August 10 to find the UAE’s unluckiest traveller and give them a holiday worth $8000. Running on the brand’s Facebook page, UAE residents were invited to share a story of a time they didn’t have travel insurance but needed it. Stories could also be entered […]