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Yukon 2015 underscores power with nuanced ‘Lead by example’ script

Yukon 2015 underscores power with nuanced ‘Lead by example’ script

Watch the ad film conceptualised by Leo Burnett here The 2015 Yukon family from GMC was introduced in the Middle East this summer. Part of the launch campaign is a TV spot conceptualised by Leo Burnett. The commercial opens with a young Arab boy playing with a remote controlled toy car at the foot of […]

Live Love Lebanon – Ministry of Tourism

Live Love Lebanon – Ministry of Tourism

Lebanon is much more than the one seen on the news. The ‘Live Love Lebanon’ campaign by M&C Saatchi aims to share the beauty of Lebanon with the rest of the world. The video consists of shots taken by locals to show what most foreigners are not aware of. People are encouraged to capture a […]

Baskin Robbins – Al Dahabi

Baskin Robbins – Al Dahabi

Directed by Omar Hilal and starring popular Saudi stand-up comedians Hisham Fageeh (of No Woman no Drive fame) and Mississippi Ibrahim, this new campaign for Baskin Robbins has been launched across the Middle East. Project Al Dahabi Client Baskin Robbins Agency Amber Communications Executive creative director Sanjay Mathur Client servicing director Sujit John Associate director […]

Kraft – Brothers

Kraft – Brothers

In this new TV commercial for Kraft by JWT Dubai, consumers are reminded of their childhood favourite and the memories that are associated with the brand. Project Brothers Client Kraft Agency JWT Dubai Chief creative officer Ramsey Naja Executive creative director Seyoan Vela Regional creative director Adham Obeid Associate creative director Dalia ElMenhall Production house […]

du – Some movies are made for two

du – Some movies are made for two

Four short films directed by Ali Ali and Maged Nassar have been launched to promote du’s ‘Cinema Tuesdays’. The films, which are the work of Leo Burnett Dubai and production house Déjà Vu, attempt to tap into “true human insights about movie genres and entertainment”. Du’s ‘Cinema Tuesdays’ offer two cinema tickets for the price […]

du -- Hussain Al Jassmi

du — Hussain Al Jassmi

The introduction of mobile number portability (MNP) initiated a new challenge for telcos in the UAE. Before MNP, a user migrating between networks had to leave their number behind. For many, the prospect of having to readjust to a new number then re-introduce it to all one’s contacts was a costly price to bear. This […]

Damas – Coin

Damas – Coin

Damas has rolled out a new corporate identity campaign as part of the company’s bid to become a leading international jewellery brand. A 90-second film created by JWT and production company RSA Films is at the heart of the campaign, with the film helmed by director Laurence Dunmore. The release of the work follows Damas’ […]

Splash - Calendar

Splash – Calendar

Photographer Tejal Patni and fashion designer Furne Oné have joined forces to create this year’s Splash calendar. Called ‘In Love with Fashion’, the 2014 edition of the calendar was shot by Patni and styled by Oné. Project In Love with Fashion Client Splash Concept and photography Tejal Patni Wardrobe designer and stylist Furne Oné@ Amato […]

Izel – Lose Yourself

Izel – Lose Yourself

Izel is a new Latin supper club that has recently opened its doors in Dubai. In order to build up hype around the venue, four online videos that share the theme of ‘Lose Yourself’ have been created. Project Lose Yourself Client Conrad Hotel – Izel Supper Club Agency Saatchi & Saatchi Director Omar Abbas Producer […]

Samsung – Young Folks Home

Samsung – Young Folks Home

Samsung has rolled out a new campaign for its Samsung Galaxy Young phone. The film, created by Leo Burnett and production company Beirut Works, features a Young Folks Home that houses the old-at-heart. Project Young Folks Home Client Samsung – Samsung Galaxy Young Agency Leo Burnett Creative director Nabil Rashid Associate creative directors Sunny Deo (CW), […]