RSSAll Entries in the "The Work" Category

Centrepoint's 'Sabotage' by Impact BBDO

Centrepoint’s ‘Sabotage’ by Impact BBDO

Impact BBDO goes existential in this new ad for Centrepoint’s upcoming sale. Shot in black and white, the eerie one-minute film shows a young man driving a smart vintage car as a woman stares out at the barren landscape from the back seat. Misery after misery blights the young couple and the film finally culminates […]

RSA 'The UAE’s Unluckiest Traveller' by Edelman DABO

RSA ‘The UAE’s Unluckiest Traveller’ by Edelman DABO

Insurance provider RSA ran a competition from July 10 to August 10 to find the UAE’s unluckiest traveller and give them a holiday worth $8000. Running on the brand’s Facebook page, UAE residents were invited to share a story of a time they didn’t have travel insurance but needed it. Stories could also be entered […]

Xpress Money and Quill Communications team up for EURO 2016 series

Xpress Money and Quill Communications team up for EURO 2016 series

Funds transfer service Xpress Money wanted to engage expat Arabs in the GCC in their leisure time when they weren’t thinking of serious financial planning. So it created Studio Xpress, an online show dedicated to football. It was hosted by Maan Dalghan, PR and communications manager for Xpress Money’s agency Quill Communications, and Mohammed Awaad, […]

Hardee's 'The Hardest Question' by 52 Productions

Hardee’s ‘The Hardest Question’ by 52 Productions

Hardee’s Arabia’s Ramadan campaign in Kuwait played on the insight that men have the answer to any question at a Diwaniya. The commercial, created by boutique agency Beattie + Dane and directed by Aziz Aljasmi, stayed true to the community truths that people relate to. However, when asked ‘what are we going to eat tonight?’, […]

Beirut Beer: 'A beer on the rise' by Operation Unicorn

Beirut Beer: ‘A beer on the rise’ by Operation Unicorn

Boutique agency Operation Unicorn has produced a new campaign for Beirut Beer. The creative idea behind the commercial is that new ways of thinking are making their way into old and established habits. The tagline is that “Beirut Beer is a 100% Lebanese pilsner beer with a taste for change”. Beirut Beer is produced and […]

VIVA Kuwait wins YouTube award for Ramadan campaign

VIVA Kuwait wins YouTube award for Ramadan campaign

VIVA Kuwait has picked up You Tube’s inaugural Lantern Award for its Ramadan campaign. The Kuwaiti telecom beat 70 other campaigns to take the award for its humorous two-part series ‘Where is my bowl?’, which featured the scenario of misplacing cookware after dinner with guests. The winner was chosen using an algorithm that takes into account views, […]

HSCB UAE's 'I Recommend Mum' by JWT Dubai

HSCB UAE’s ‘I Recommend Mum’ by JWT Dubai

HSBC UAE is encouraging mothers to make a career comeback in a new campaign by J. Walter Thompson Dubai. Called ‘I Recommend Mum’, the initiative addresses issues faced by mothers opting to re-enter the business world. The campaign video uses children as spokespeople for mothers who were ‘on a break’ from their careers, with the […]

Host of Egyptian celebrities join Vodafone's 'Big Family'

Host of Egyptian celebrities join Vodafone’s ‘Big Family’

Vodafone’s big budget Ramadan commercial stars a kaleidoscope of Egyptians celebrities, including Ahmed El Sakka, Sherif Monier, Menna Shalaby and Sherine Abdel Wahab. The music video, based on a classic Egyptian puppet operetta from the 1960s called El Leila El Kebira (The Grand Night), has already accrued 295,227 shares on Facebook and 17 million views. The […]

DDB Dubai creates adventure web series for Bollywood Parks Dubai

DDB Dubai creates adventure web series for Bollywood Parks Dubai

Bollywood Parks Dubai has launched a web series featuring Bolly Bhaskar and Bolly Babita in the run up to the park’s opening in October. The work of DDB Dubai, the two characters have been created to help teach prospective punters everything they need to know about the park. The idea is for the Bolly Bhaskar […]

Ramadan campaign for Algerian couscous company Amor Benamor

Ramadan campaign for Algerian couscous company Amor Benamor

Algerian couscous and pasta company Amor Benamor has rolled out a Ramadan campaign featuring three comic films created by Fred & Farid Paris and Algerian agency All In. The work drew more than two million views on Facebook within the first five days and focuses on three different scenarios of autocratic food tasting. One is […]