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Nicole Kidman stars in Etihad global ad campaign

Nicole Kidman stars in Etihad global ad campaign

Hollywood actress Nicole Kidman is the star of Etihad’s new global advertising campaign. Created by M&C Saatchi Australia, the campaign sees Kidman star in and provide the narrative for the TVC, which will be shown on global TV stations and social media in both 60 and 30 second formats, with still versions of the campaign appearing […]

Dubai Lynx 2015: Jeddah duo crack YouTube 7-Day Brief for UN Women

Dubai Lynx 2015: Jeddah duo crack YouTube 7-Day Brief for UN Women

Young woman’s make up tutorial vlog on ‘How to cover facial bruises’ impresses jury.

Dubai Lynx 2015: “Integration happens truly when you make the physical and digital worlds communicate”

Dubai Lynx 2015: “Integration happens truly when you make the physical and digital worlds communicate”

The case of Chrysler 300C ‘Performer’ set the tone for Dubai Lynx 2015.

Adidas looks to inspire with 'Take it' message

Adidas looks to inspire with ‘Take it’ message

Watch the campaign conceptualised by 180 LA here. Adidas’ new global campaign includes the footballers Gareth Bale and Lionel Messi, and the basketball players Derrick Rose and John Wall. 180LA created the spot, in which the athletes are shown excelling at their sports as a voiceover talks about proving yourself every time you play. The […]

Pantene teases with 'Beauty Water' to break 'miracle solutions' myth

Pantene teases with ‘Beauty Water’ to break ‘miracle solutions’ myth

Watch the campaign conceptualised by Buzzman Middle East here.

Hempel Paints demos impact of colour with kindergarden experiment

Hempel Paints demos impact of colour with kindergarden experiment

Watch the campaign conceptualised by Memac Ogilvy & Mather here.

Lifebuoy owns the ‘red packet’ this Chinese New Year

Lifebuoy owns the ‘red packet’ this Chinese New Year

Watch a video of the campaign conceptualised by BBH Shanghai here.

UN WFP gets Ibrahimovic´to ink names on body, appeal for 805mn hungry people

UN WFP gets Ibrahimovic´to ink names on body, appeal for 805mn hungry people

Watch the campaign conceptualised by Forsman & Bodenfors here.

Adidas connects fans with footballers on Twitter

Adidas connects fans with footballers on Twitter

Karim Benzema sends fans private group DMs on Twitter, as brand becomes first to use feature for marketing.

Burj Al Arab fan-sources 2015 calendar

Burj Al Arab fan-sources 2015 calendar

The exercise was conceived and executed in-house. Burj Al Arab asked fans across its social media platforms to share images of the luxury hotel with the #BurjAlArabCalendar. The activity was launched in early November. The best 12 from over 500 entries became part of the brand’s 2015 special edition calendar. Burj Al Arab claims the campaign has […]