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Adidas looks to inspire with 'Take it' message

Adidas looks to inspire with ‘Take it’ message

Watch the campaign conceptualised by 180 LA here. Adidas’ new global campaign includes the footballers Gareth Bale and Lionel Messi, and the basketball players Derrick Rose and John Wall. 180LA created the spot, in which the athletes are shown excelling at their sports as a voiceover talks about proving yourself every time you play. The […]

Pantene teases with 'Beauty Water' to break 'miracle solutions' myth

Pantene teases with ‘Beauty Water’ to break ‘miracle solutions’ myth

Watch the campaign conceptualised by Buzzman Middle East here.

Hempel Paints demos impact of colour with kindergarden experiment

Hempel Paints demos impact of colour with kindergarden experiment

Watch the campaign conceptualised by Memac Ogilvy & Mather here.

Lifebuoy owns the ‘red packet’ this Chinese New Year

Lifebuoy owns the ‘red packet’ this Chinese New Year

Watch a video of the campaign conceptualised by BBH Shanghai here.

UN WFP gets Ibrahimovic´to ink names on body, appeal for 805mn hungry people

UN WFP gets Ibrahimovic´to ink names on body, appeal for 805mn hungry people

Watch the campaign conceptualised by Forsman & Bodenfors here.

Adidas connects fans with footballers on Twitter

Adidas connects fans with footballers on Twitter

Karim Benzema sends fans private group DMs on Twitter, as brand becomes first to use feature for marketing.

Burj Al Arab fan-sources 2015 calendar

Burj Al Arab fan-sources 2015 calendar

The exercise was conceived and executed in-house. Burj Al Arab asked fans across its social media platforms to share images of the luxury hotel with the #BurjAlArabCalendar. The activity was launched in early November. The best 12 from over 500 entries became part of the brand’s 2015 special edition calendar. Burj Al Arab claims the campaign has […]

In the US, Coca-Cola pulls #MakeItHappy after Hitler prank

In the US, Coca-Cola pulls #MakeItHappy after Hitler prank

Autotweet attack: the campaign Coca-Cola launched at the Super Bowl was used to quote ‘Mein Kampf’. To paraphrase Godwin’s law: If you tweet something widely enough, sooner or later it will be associated with Hitler or Nazis. That’s the lesson Coca-Cola learned when it suspended its #MakeItHappy campaign after a prank used Coke’s autotweet function to quote lines […]

Infiniti Middle East composes 'Chromatic' with car sounds

Infiniti Middle East composes ‘Chromatic’ with car sounds

Track and video were conceptualised with TBWA\Raad; will be distributed by Universal Music.

Qatar Airways takes FC Barcelona stars on holiday

Qatar Airways takes FC Barcelona stars on holiday

Spot by 180 Amsterdam stars Lionel Messi, Neymar Jr., Gerard Piqué, Andrés Iniesta and Luis Suárez, delivers ‘over 140 destinations’ message