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Lifebuoy – Handle on Hygiene

Lifebuoy – Handle on Hygiene

Lifebuoy has launched a shopper activation campaign in partnership with Geometry Global to highlight the dangers of bacteria found on supermarket shopping carts. Following global news hype and several university research pieces, including a study conducted by the University of Arizona about the dangerous types of bacteria found on grocery shopping cart handles, Lifebuoy and […]

Namshi – Road Trip

Namshi – Road Trip

A brand initiative for e-commerce fashion destination Namshi.com, this campaign by Dubai-based independent agency Moloobhoy & Brown positions Namshi as a young and trendy lifestyle brand for a 16 to 24-year-old fashion forward audience. The online film captures the spirit of four friends as they adventure through the region on a road trip. The film […]

KitKat – Celebrate the Breakers

KitKat – Celebrate the Breakers

KitKat Arabia has rolled out a regional version of the chocolate brand’s new global advertising campaign. ‘Celebrate the Breakers’ provides a fresh take on the iconic Nestlé chocolate brand’s sign-off line, ‘Have a break, have a KitKat’, by celebrating the many different types of breaks that ‘breakers’ take. Shot in Beirut and Cape Town, the […]

Etisalat – Deal of the Day

Etisalat – Deal of the Day

A new TVC for Etisalat by Impact BBDO has launched across the UAE. Targeting pre-paid subscribers, the commercial uses mafia hitmen and humour to announce the launch of the new ‘Deal of the Day’ service. All pre-paid subscribers are now offered a new deal every day that is customised to their usage habits. Project Deal […]

Nicole Kidman stars in Etihad global ad campaign

Nicole Kidman stars in Etihad global ad campaign

Hollywood actress Nicole Kidman is the star of Etihad’s new global advertising campaign. Created by M&C Saatchi Australia, the campaign sees Kidman star in and provide the narrative for the TVC, which will be shown on global TV stations and social media in both 60 and 30 second formats, with still versions of the campaign appearing […]

Dubai Lynx 2015: Jeddah duo crack YouTube 7-Day Brief for UN Women

Dubai Lynx 2015: Jeddah duo crack YouTube 7-Day Brief for UN Women

Young woman’s make up tutorial vlog on ‘How to cover facial bruises’ impresses jury.

Dubai Lynx 2015: “Integration happens truly when you make the physical and digital worlds communicate”

Dubai Lynx 2015: “Integration happens truly when you make the physical and digital worlds communicate”

The case of Chrysler 300C ‘Performer’ set the tone for Dubai Lynx 2015.

Adidas looks to inspire with 'Take it' message

Adidas looks to inspire with ‘Take it’ message

Watch the campaign conceptualised by 180 LA here. Adidas’ new global campaign includes the footballers Gareth Bale and Lionel Messi, and the basketball players Derrick Rose and John Wall. 180LA created the spot, in which the athletes are shown excelling at their sports as a voiceover talks about proving yourself every time you play. The […]

Pantene teases with 'Beauty Water' to break 'miracle solutions' myth

Pantene teases with ‘Beauty Water’ to break ‘miracle solutions’ myth

Watch the campaign conceptualised by Buzzman Middle East here.

Hempel Paints demos impact of colour with kindergarden experiment

Hempel Paints demos impact of colour with kindergarden experiment

Watch the campaign conceptualised by Memac Ogilvy & Mather here.