RSSAll Entries in the "The Work" Category

Coca-Cola celebrates the spirit of sharing in Lebanon

Coca-Cola celebrates the spirit of sharing in Lebanon

Watch the campaign conceptualised by Memac Ogilvy Dubai here. Coca-Cola has launched a campaign in Lebanon that’s currently on air. The ad film urges viewers to share a coke, building on the premise that the Lebanese love to share. It captures this spirit of sharing in different scenarios and contexts. Accompanied by a narrative, the […]

Al Jazeera makes a positioning statement with ‘human’ stories

Al Jazeera makes a positioning statement with ‘human’ stories

Watch the campaign conceptualised by Memac Ogilvy here. Al Jazeera English launched what is billed as its first global brand campaign, and largest marketing push till date, in South Africa on 3 November with the slogan ‘Hear the Human Story’. The campaign, which will run in 12 countries over the next six weeks, has been conceptualised by […]

Johnnie Walker stokes fire within, in #KeepWalkingLebanon sequel

Johnnie Walker stokes fire within, in #KeepWalkingLebanon sequel

 Watch the campaign conceptualised by Leo Burnett Beirut here. Johnnie Walker has launched the next leg of its #KeepWalkingLebanon campaign, conceptualised by Leo Burnett Beirut. The campaign celebrates the fire within, inspiring viewers to keep it burning. Shot outdoors, it stars a flame that braves the storm. The battle between fire and water rages through day and night. The […]

Sole DXB calls out to 'urban culture' fans, in their language

Sole DXB calls out to ‘urban culture’ fans, in their language

Watch the film conceptualised by Moloobhoy & Brown. The next edition of Sole DXB footwear, fashion and lifestyle fair will be hosted on 14 and 15 November in Dubai. Billed as ‘Dubai’s definitive platform for urban culture’, the annual festival/trade fair provides an alternative platform for brands to launch their latest products and co-host a grassroots event promoting urban culture in the […]

Centrepoint embraces family and fashion in new positioning

Centrepoint embraces family and fashion in new positioning

Impact BBDO effects transition to ‘Family. Fashion. One Destination’ from ‘Four Great Brands..One Destination’. Fashion retailer Centrepoint has adopted a new communication platform, shifting from ‘Four Great Brands…One Destination’ to ‘Family. Fashion. One Destination’. The four brands under the Centrepoint umbrella are Baby Shop, Splash, Shoe Mart and Lifestyle. Centrepoint has 109 stores across UAE, Saudi […]

Nescafe invites youth to 'discover inspiration'

Nescafe invites youth to ‘discover inspiration’

Watch the campaign conceptualised by Publicis Middle East. As part of its global rebranding exercise announced in June this year themed ‘REDvolution’, Nescafe has launched an ad campaign in the region. The 75-year-old brand had announced it would align the visual identity of all Nescafé products sold in 180 countries, and adopted a common slogan: […]

Sony Xperia Z3 urges consumers to 'Demand Great'

Sony Xperia Z3 urges consumers to ‘Demand Great’

Adam&Eve/DDB London conceptualised the work. Sony Mobile launched an integrated global campaign encouraging consumers to ‘Demand Great’ for the launch of its Xperia Z3 handsets. A 60-second film (above) that rides the proposition highlights Xperia Z3’s ability to take ‘incredible photos’ in low light conditions. The film features a group of snowboarders as they descend a mountain […]

New Nissan X Trail announces arrival, in style

New Nissan X Trail announces arrival, in style

Watch the video conceptualised by Beyond 190 here. Nissan Middle East has announced the arrival of its new X Trail with a digital video campaign, comprising a teaser and reveal. Dubai-based Beyond 190 handled the campaign, and the shoots were executed in Salalah, Oman. The teaser captured the car breaking through the ground to the surface on an X-shaped platform, in the middle […]

Yas Mall warms up for November debut with Red Bull drive-through

Yas Mall warms up for November debut with Red Bull drive-through

The film for digital media is directed by Simon Impey and produced by Footprint International. Ahead of its opening in November 2014, Abu Dhabi’s Yas Mall has launched an online film featuring the Red Bull F1 car doing the rounds of its near-finished premises. The film garnered over 430,000 views as on 9 October on Yas Mall’s YouTube […]

Emirates NBD brings alive fun quotient of Shake N'Save app

Emirates NBD brings alive fun quotient of Shake N’Save app

Watch the music video create by Liwa Dubai here.  Emirates NBD launched a mobile app Shake N’Save in January this year, to encourage savings among the young. It is billed as a ‘fun and casual way to save money’. Promoting the app on online platforms is a music video, created by Liwa Dubai. It went live in September 2014. The […]