RSSAll Entries in the "The Work" Category

HSCB UAE's 'I Recommend Mum' by JWT Dubai

HSCB UAE’s ‘I Recommend Mum’ by JWT Dubai

HSBC UAE is encouraging mothers to make a career comeback in a new campaign by J. Walter Thompson Dubai. Called ‘I Recommend Mum’, the initiative addresses issues faced by mothers opting to re-enter the business world. The campaign video uses children as spokespeople for mothers who were ‘on a break’ from their careers, with the […]

Host of Egyptian celebrities join Vodafone's 'Big Family'

Host of Egyptian celebrities join Vodafone’s ‘Big Family’

Vodafone’s big budget Ramadan commercial stars a kaleidoscope of Egyptians celebrities, including Ahmed El Sakka, Sherif Monier, Menna Shalaby and Sherine Abdel Wahab. The music video, based on a classic Egyptian puppet operetta from the 1960s called El Leila El Kebira (The Grand Night), has already accrued 295,227 shares on Facebook and 17 million views. The […]

DDB Dubai creates adventure web series for Bollywood Parks Dubai

DDB Dubai creates adventure web series for Bollywood Parks Dubai

Bollywood Parks Dubai has launched a web series featuring Bolly Bhaskar and Bolly Babita in the run up to the park’s opening in October. The work of DDB Dubai, the two characters have been created to help teach prospective punters everything they need to know about the park. The idea is for the Bolly Bhaskar […]

Ramadan campaign for Algerian couscous company Amor Benamor

Ramadan campaign for Algerian couscous company Amor Benamor

Algerian couscous and pasta company Amor Benamor has rolled out a Ramadan campaign featuring three comic films created by Fred & Farid Paris and Algerian agency All In. The work drew more than two million views on Facebook within the first five days and focuses on three different scenarios of autocratic food tasting. One is […]

Pepsi 'Ramadan' by Impact BBDO

Pepsi ‘Ramadan’ by Impact BBDO

Pepsi has launched a major Ramadan campaign asking people to make doing good their story. The commercial, which was created by Impact BBDO, is a shift away from the company’s recent Ramadan campaigns that focussed on nostalgia. The work features a song by Abu, with the lyrics outlining the message of the entire campaign: “Let’s […]

'Hair Drama' by Buzzman for Pantene Middle East

‘Hair Drama’ by Buzzman for Pantene Middle East

Buzzman has launched a new campaign for Pantene Middle East that exposes the damage people do to their hair through everyday activities. The campaign consists of four videos inspired by the great villains of cinema. Set to a pulsating musical score, the films show that it is everyday things such as brushes, straightening irons and […]

Master Chips: 'New, the old fashioned way' by FP7/BEY

Master Chips: ‘New, the old fashioned way’ by FP7/BEY

Having won the Master Chips account last year, FP7/BEY’s objective for the coming year is to reposition the company as the leader in the salty snacks category in Lebanon. Master Chips is a Lebanese mass-market favourite when it comes to its flagship natural potato chips. So, when launching the new Master ‘Kettle Cooked Potato Chips’ […]

'Yes, It’s Jordan' for Jordan Tourism Board

‘Yes, It’s Jordan’ for Jordan Tourism Board

  An integrated media campaign promoting Jordan as a tourist destination is being rolled out across the GCC and North Africa. The ‘Yes, It’s Jordan’ campaign is the first work to be produced by entourage since winning the Jordan Tourism Board account. Mohammed Tayem, entourage’s founder and managing director, said: “We are determined to reinvigorate […]

Chevrolet Camaro '#Zero100Zero' by Commonwealth

Chevrolet Camaro ‘#Zero100Zero’ by Commonwealth

Celebrated stunt driver Martin Ivanov and Nigel Simpkess, famous for directing many of the iconic Top Gear shows, teamed up with Commonwealth and Joy Films to demonstrate the Chevrolet Camaro’s superior power, acceleration and control. Shot on the Skydive Dubai runway, the film demonstrates the 2016 Camaro V8 SS’s ability to go from zero to 100mph and […]

'Dubai Health Experience' for Dubai Health Authority

‘Dubai Health Experience’ for Dubai Health Authority

The BPG Group has created ‘Dubai Health Experience – DXH’, a prestige brand designed to build Dubai’s standing as a leading global tourism destination. The Dubai Health Authority has announced its ambition to make Dubai a regional and international hub for medical tourism, and to attract in excess of 500,000 medical tourists by 2020. BPG […]