RSSAll Entries in the "4.The Work" Category

du – Some movies are made for two

du – Some movies are made for two

Four short films directed by Ali Ali and Maged Nassar have been launched to promote du’s ‘Cinema Tuesdays’. The films, which are the work of Leo Burnett Dubai and production house Déjà Vu, attempt to tap into “true human insights about movie genres and entertainment”. Du’s ‘Cinema Tuesdays’ offer two cinema tickets for the price […]

du -- Hussain Al Jassmi

du — Hussain Al Jassmi

The introduction of mobile number portability (MNP) initiated a new challenge for telcos in the UAE. Before MNP, a user migrating between networks had to leave their number behind. For many, the prospect of having to readjust to a new number then re-introduce it to all one’s contacts was a costly price to bear. This […]

Damas – Coin

Damas – Coin

Damas has rolled out a new corporate identity campaign as part of the company’s bid to become a leading international jewellery brand. A 90-second film created by JWT and production company RSA Films is at the heart of the campaign, with the film helmed by director Laurence Dunmore. The release of the work follows Damas’ […]

Splash - Calendar

Splash – Calendar

Photographer Tejal Patni and fashion designer Furne Oné have joined forces to create this year’s Splash calendar. Called ‘In Love with Fashion’, the 2014 edition of the calendar was shot by Patni and styled by Oné. Project In Love with Fashion Client Splash Concept and photography Tejal Patni Wardrobe designer and stylist Furne Oné@ Amato […]

Izel – Lose Yourself

Izel – Lose Yourself

Izel is a new Latin supper club that has recently opened its doors in Dubai. In order to build up hype around the venue, four online videos that share the theme of ‘Lose Yourself’ have been created. Project Lose Yourself Client Conrad Hotel – Izel Supper Club Agency Saatchi & Saatchi Director Omar Abbas Producer […]

Samsung – Young Folks Home

Samsung – Young Folks Home

Samsung has rolled out a new campaign for its Samsung Galaxy Young phone. The film, created by Leo Burnett and production company Beirut Works, features a Young Folks Home that houses the old-at-heart. Project Young Folks Home Client Samsung – Samsung Galaxy Young Agency Leo Burnett Creative director Nabil Rashid Associate creative directors Sunny Deo (CW), […]

Alfa – Shift to 4G LTE

Alfa – Shift to 4G LTE

Leo Burnett Beirut has produced a new campaign for Alfa that promotes the launch of 4G LTE technology. The integrated campaign includes digital, OOH, radio and TV and showcases a world where everything is faster with 4G LTE technology. Project Shift to 4G LTE Client Alfa Agency Leo Burnett Beirut Executive creative director Malek Ghorayeb […]

Chrysler – A salute to the driven class

Chrysler – A salute to the driven class

Chrysler has rolled out a regional TVC featuring Emirati personality DJ Bliss. Shot by director David Zennie, the Chrysler ad is the work of Publicis Graphics and is called ‘A salute to the driven class’. It follows the same format as the North American versions produced by Paul Baboudjian and featuring Eminem and Dr Dre.

 National Food Industries Company – Luna

National Food Industries Company – Luna

Luna, the Saudi Arabian evaporated milk brand, has undergone a brand rejuvenation and is being repositioned as a premium product, moving it away from its past as a value-for-money purchase. Project Luna Evaporated Milk Client National Food Industries Company Ltd Agency Anthem Executive creative director Mark Ringer Creative director Andrew Charles Copywriter Mark Ringer Art […]

Qatar Airways – The Land of FCB

Qatar Airways – The Land of FCB

Qatar Airways has released a film to promote its sponsorship of Barcelona FC. The ad, created by 180 Amsterdam, features Barcelona players filling various jobs around the city – Gerard Piqué, for example, takes the role of a customs officer. It will be aired on TV and online (through YouTube and the brand’s website) and […]