The Work

More than just semantics

By Nivritti Ashok,  senior media executive at Zenith Media   The time has come. The long awaited General Data Protection Regulation (GDPR), passed by the European Parliament, has been in...

Byblos Bank: No Place Like Home

In 2016, the Lebanese housing market had reached near saturation, with every resident who could afford to buy a house, already owning one, and with less homes being sold across...

Pepsi: The greatness is within

Saudis today are connected more than ever to their national identity, anticipating the future while witnessing the historic transformation of their nation. For more than 60 years, Pepsi has been...

Nescafe 3 in 1 – Majors.

Nescafé 3in1 has always been the loyal companion to university students. This campaign made it official; the idea revolves around revamping the 3in1 sachets with characters representing over 28 majors;...

IMG Worlds of Adventure: Magic ticket

Zombies, dinosaur chases, flights through Dubai with Marvel’s Iron Man, audiences with the Hulk, adventures with the Powerpuff Girls and other Cartoon Network favourites, are all part of a day...

Top 10 Integrated Campaigns 2016

1 Bou Khalil: The good note Supermarket chain Bou Khalil noticed Lebanese were no longer giving to beggars; they didn’t believe their money was being spent well. So the chain...

Panadol: ‘8-hour vacation’

For its new Panadol Joint campaign, Grey Dubai turned 8 hours of relief into mini 8-hour vacations with kits that were offered to joint pain sufferers. Complete with a pack...