All Entries in the "4.The Work" Category
Bank Audi – Loubnani Card
Leo Burnett Beirut has created this TVC for the launch of Bank Audi’s first credit card in Lebanese Lira – ‘Loubnani’. Project Loubnani Card Creative agency Leo Burnett Beirut Production company Wonderful Productions. Archive footage art&d studio
Etihad – Katrina Kaif
Anglo-Indian Bollywood star Katrina Kaif has signed a deal to become Etihad Airways’ latest brand ambassador. The UAE’s national carrier will work with Kaif on a series of initiatives to promote the airline across India and around the world, including Indian communities in Etihad’s key markets such as the UAE, the US and the UK. [...]
Barbican – Barbican rap
‘Barbican Rap’ is one of three new TV executions within the ongoing Barbican campaign by ad agency Face To Face. This particular execution shows Barbican drinkers doing what they have always done – telling us about themselves, their lives, their friendships etc – but this time they’re expressing themselves through a genre of music that [...]
Land Rover – Sand Art
Y&R Dubai is behind this viral video for Land Rover, which uses sand art to promote Land Rover’s off-road capabilities. Project Sand Art Client Land Rover Agency Y&R Dubai Exposure Viral
Coca-Cola – Turn
Fortune Promoseven Egypt has produced a set of ads to promote Coca-Cola’s new screw-top bottles and the company’s sponsorship of the Fifa World Cup in South Africa. Project Turn Client Coca-Cola Creative agency Fortune Promoseven Egypt Creative directors Abdelsalam Abdelsalam, Mohamed El Zayat Associate creative directors Mohamed Hamady, Ahmed Hafez Youness, Tameem Youness Senior art [...]
Lacnor – When refreshment can’t wait
Lowe Mena has created a campaign to launch the new Lacnor Superfruits range. The TVC focuses on the insight that there are times when people simply do not have the patience to wait for refreshment to be served, leading to the tagline ‘When refreshment can’t wait’. Project When refreshment can’t wait Client Lacnor Creative agency [...]
Rani Float – Push the tempo
Saudi-based soft drinks giant Aujan Industries has launched a new commercial for its Rani Float brand. Shot by LA-based production company the Bandito Brothers and produced by independent agency Face to Face, the TVC was shot over two nights at Dubai Mall. Project Push the tempo Client Aujan Industries – Rani Float Creative agency Face [...]
Apple – Have you got the Touch
Lowe Mena has created this online and mobile viral campaign as part of an intiative to help sell Apple’s iPod Touch during the Fifa World Cup. Shot around Dubai during the run-up to the competition, it is called ‘Have you got the Touch’. Project Have you got the Touch Creative agency Lowe Mena Exposure Online, [...]
Melody – The Bitter Truth (part 3)
The third instalment in Leo Burnett Cairo’s corporate campaign for Melody that will be the springboard for a new TV campaign for the recently launched Melody Drama. Project The Bitter Truth (Part 3) Client Melody Creative agency Leo Burnett Cairo ECD/director Mohamed Hamdalla Exposure TV
Emirates 24/7 – Teaser
Emirates Business 24/7 will cease publication next month, leaving the newspaper with only what it describes as “a comprehensive and interactive electronic newspaper”. For more on this story, go here.
