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Infiniti looks to stand out with ‘Inspired Light’ show

Infiniti looks to stand out with ‘Inspired Light’ show

The light painting initiative was conceptualised by TBWA\Raad. Infiniti Middle East created what is billed as the first light painting show using cars, during Dubai Tourism and Commerce Marketing’s second annual Dubai Motor Festival at Meydan Racecourse, this November. The activity was conceptualised by TBWA\Raad. The objective was to create attention for the Infiniti QX70S […]

Axe dons new look, traces 'Evolution of hooking up'

Axe dons new look, traces ‘Evolution of hooking up’

Deo brand Axe has donned a new look after seven years. Driving that home is this new spot from Egypt, which traces ‘the evolution of hooking up’ since 2007. From ‘missed calls’ to MSN Messenger, a whole range of ways of connecting in yesteryears is recalled in the film. It also explains how the buffet […]

Airbnb crafts gorgeous train ride, delivers 'Belong anywhere' message

Airbnb crafts gorgeous train ride, delivers ‘Belong anywhere’ message

Airbnb has launched a global campaign that takes viewers on a train journey through a handcrafted miniature world — in a video produced in a single, continuous shot without computer graphics. The video campaign sets out to educate viewers about Airbnb, portraying the world as small and encouraging people to explore and discover. The journey […]

du salutes spirit of the nation with #Narzif

du salutes spirit of the nation with #Narzif

In celebration of the UAE’s 43rd National Day, telecom player du brought together people from multiple nationalities including Emiratis, to create a music video titled Narzif. Set to a song written for the occasion, the video also features social media influencers and celebrities, besides Emiratis in the UK and US. The film captures all of them […]

Coca-Cola celebrates the spirit of sharing in Lebanon

Coca-Cola celebrates the spirit of sharing in Lebanon

Watch the campaign conceptualised by Memac Ogilvy Dubai here. Coca-Cola has launched a campaign in Lebanon that’s currently on air. The ad film urges viewers to share a coke, building on the premise that the Lebanese love to share. It captures this spirit of sharing in different scenarios and contexts. Accompanied by a narrative, the […]

Al Jazeera makes a positioning statement with ‘human’ stories

Al Jazeera makes a positioning statement with ‘human’ stories

Watch the campaign conceptualised by Memac Ogilvy here. Al Jazeera English launched what is billed as its first global brand campaign, and largest marketing push till date, in South Africa on 3 November with the slogan ‘Hear the Human Story’. The campaign, which will run in 12 countries over the next six weeks, has been conceptualised by […]

Johnnie Walker stokes fire within, in #KeepWalkingLebanon sequel

Johnnie Walker stokes fire within, in #KeepWalkingLebanon sequel

 Watch the campaign conceptualised by Leo Burnett Beirut here. Johnnie Walker has launched the next leg of its #KeepWalkingLebanon campaign, conceptualised by Leo Burnett Beirut. The campaign celebrates the fire within, inspiring viewers to keep it burning. Shot outdoors, it stars a flame that braves the storm. The battle between fire and water rages through day and night. The […]

Sole DXB calls out to 'urban culture' fans, in their language

Sole DXB calls out to ‘urban culture’ fans, in their language

Watch the film conceptualised by Moloobhoy & Brown. The next edition of Sole DXB footwear, fashion and lifestyle fair will be hosted on 14 and 15 November in Dubai. Billed as ‘Dubai’s definitive platform for urban culture’, the annual festival/trade fair provides an alternative platform for brands to launch their latest products and co-host a grassroots event promoting urban culture in the […]

Centrepoint embraces family and fashion in new positioning

Centrepoint embraces family and fashion in new positioning

Impact BBDO effects transition to ‘Family. Fashion. One Destination’ from ‘Four Great Brands..One Destination’. Fashion retailer Centrepoint has adopted a new communication platform, shifting from ‘Four Great Brands…One Destination’ to ‘Family. Fashion. One Destination’. The four brands under the Centrepoint umbrella are Baby Shop, Splash, Shoe Mart and Lifestyle. Centrepoint has 109 stores across UAE, Saudi […]

Nescafe invites youth to 'discover inspiration'

Nescafe invites youth to ‘discover inspiration’

Watch the campaign conceptualised by Publicis Middle East. As part of its global rebranding exercise announced in June this year themed ‘REDvolution’, Nescafe has launched an ad campaign in the region. The 75-year-old brand had announced it would align the visual identity of all Nescafé products sold in 180 countries, and adopted a common slogan: […]