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Pepsi 'Ramadan' by Impact BBDO

Pepsi ‘Ramadan’ by Impact BBDO

Pepsi has launched a major Ramadan campaign asking people to make doing good their story. The commercial, which was created by Impact BBDO, is a shift away from the company’s recent Ramadan campaigns that focussed on nostalgia. The work features a song by Abu, with the lyrics outlining the message of the entire campaign: “Let’s […]

'Hair Drama' by Buzzman for Pantene Middle East

‘Hair Drama’ by Buzzman for Pantene Middle East

Buzzman has launched a new campaign for Pantene Middle East that exposes the damage people do to their hair through everyday activities. The campaign consists of four videos inspired by the great villains of cinema. Set to a pulsating musical score, the films show that it is everyday things such as brushes, straightening irons and […]

Master Chips: 'New, the old fashioned way' by FP7/BEY

Master Chips: ‘New, the old fashioned way’ by FP7/BEY

Having won the Master Chips account last year, FP7/BEY’s objective for the coming year is to reposition the company as the leader in the salty snacks category in Lebanon. Master Chips is a Lebanese mass-market favourite when it comes to its flagship natural potato chips. So, when launching the new Master ‘Kettle Cooked Potato Chips’ […]

'Yes, It’s Jordan' for Jordan Tourism Board

‘Yes, It’s Jordan’ for Jordan Tourism Board

  An integrated media campaign promoting Jordan as a tourist destination is being rolled out across the GCC and North Africa. The ‘Yes, It’s Jordan’ campaign is the first work to be produced by entourage since winning the Jordan Tourism Board account. Mohammed Tayem, entourage’s founder and managing director, said: “We are determined to reinvigorate […]

Chevrolet Camaro '#Zero100Zero' by Commonwealth

Chevrolet Camaro ‘#Zero100Zero’ by Commonwealth

Celebrated stunt driver Martin Ivanov and Nigel Simpkess, famous for directing many of the iconic Top Gear shows, teamed up with Commonwealth and Joy Films to demonstrate the Chevrolet Camaro’s superior power, acceleration and control. Shot on the Skydive Dubai runway, the film demonstrates the 2016 Camaro V8 SS’s ability to go from zero to 100mph and […]

'Dubai Health Experience' for Dubai Health Authority

‘Dubai Health Experience’ for Dubai Health Authority

The BPG Group has created ‘Dubai Health Experience – DXH’, a prestige brand designed to build Dubai’s standing as a leading global tourism destination. The Dubai Health Authority has announced its ambition to make Dubai a regional and international hub for medical tourism, and to attract in excess of 500,000 medical tourists by 2020. BPG […]

3ala Rasy 'I am my veil' by FP7 Cairo

3ala Rasy ‘I am my veil’ by FP7 Cairo

FP7 in Cairo has launched a campaign to empower veiled women in Egypt. The idea is to push to the forefront an optimistic and empowering view of veiled women, rather than one that is discouraged and self-conscious. An online film has been released that uses reverse poetry to portray the two different scenarios. At the […]

'Tor2at el zefet' by TBWA\Raad Beirut for MTV Lebanon

‘Tor2at el zefet’ by TBWA\Raad Beirut for MTV Lebanon

‘Tor2at el zefet’ is a ‘social movement’ with the objective of shedding light on the bad condition of Lebanon’s roads. In the long term it hopes to instigate change through public opinion. The movement has begun with a television and social media initiative, with people invited to engage with the campaign through the sharing of […]

SOS Children's Villages Mom by TBWA\Raad Dubai

SOS Children’s Villages Mom by TBWA\Raad Dubai

The Dubai office of TBWA\Raad has produced a new film for SOS Children’s Villages, a non-governmental international development organisation that helps abandoned, destitute and orphaned children requiring family-based child care. The online film shows orphaned children pretending to be mothers talking to their children who live abroad. They speak loudly on the phone, get too […]

Nestlé Dolceca 'Thank you Joumana' by JWT Cairo

Nestlé Dolceca ‘Thank you Joumana’ by JWT Cairo

    J.Walter Thompson in Cairo has rolled out a new campaign for Nestlé’s Dolceca ice cream brand. In Egypt, local brands or individual ice cream shops often serve mastic flavoured ice cream. The challenge for JWT Cairo was to introduce Dolceca’s mastic flavour with a bang, capitalising  on a well-known scenario in Egyptian society: […]