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Byblos Bank: No Place Like Home

Byblos Bank: No Place Like Home

In 2016, the Lebanese housing market had reached near saturation, with every resident who could afford to buy a house, already owning one, and with less homes being sold across Lebanon, and less housing loans being taken in the country, all of this wasn’t good news for Byblos Bank, given that it was launching its […]

Valentine’s Day surprise with Air Arabia.

Valentine’s Day surprise with Air Arabia.

Air Arabia partnered with Careem on the last weekend before Valentine’s Day. Three couples who called cabs for their usual weekend dining out were offered an instant possibility of flying out to Georgia, Sri Lanka or Armenia that same night. Then they had to get to the airport in a couple of hours to fly […]

Etisalat's The Network featuring Rowan Atkinson

Etisalat’s The Network featuring Rowan Atkinson

Kuwait-based agency Caviar has opened an office in Dubai. The company’s most recent campaign for UAE telecoms provider Etisalat, “The Network”, features British actor Rowan Atkinson, famous for his portrayals of Mr. Bean and Johnny English, and was directed by British writer, producer and director Paul W.S. Anderson, whose previous blockbuster hits include the Resident […]

Pepsi: The greatness is within

Pepsi: The greatness is within

Saudis today are connected more than ever to their national identity, anticipating the future while witnessing the historic transformation of their nation. For more than 60 years, Pepsi has been part of this evolution. In 2018, Pepsi is celebrating Saudi pride with ‘The Greatness is Within’ campaign. The campaign is based on the insight that […]

Nescafe 3 in 1 - Majors.

Nescafe 3 in 1 – Majors.

Nescafé 3in1 has always been the loyal companion to university students. This campaign made it official; the idea revolves around revamping the 3in1 sachets with characters representing over 28 majors; not only that but Nescafé creates 3 anthems for 3 of the most popular majors that went viral in less than 24 hour Creative Agency […]

Dubai Tourism hijacks European airwaves with weather campaign

Dubai Tourism hijacks European airwaves with weather campaign

To encourage Europeans to escape their gloomy winter, Dubai Tourism called upon five of the continent’s most famous weather presenters and meteorologists to broadcast their regular shows from a slight change of location. An apparent regular broadcast starts with the hosts bemoaning a dreary forecast of wind, rain and snow from what at first appears […]

Raffaello asks Middle Eastern women to follow their hearts

Raffaello asks Middle Eastern women to follow their hearts

Raffaello Middle East has become the first confectionery maker to launch a genuine love story from the region. In a new campaign entitled ‘The Love Story’, a young woman follows her heart and takes the lead even when it comes to choosing her partner. In the new campaign created by Grey MENA, the white chocolate […]

Tonic creates influencer campaign for Peroni

Tonic creates influencer campaign for Peroni

Independent Dubai-based Tonic has launched a digital influencer campaign for Italian beer brand Peroni Nastro Azzurro. The campaign entitled Gems of Italia is based around influencers representing the four pillars of Peroni: fashion, design, food and travel. They were given the chance to explore hidden gems of Italy. Along with influencer posts, the campaign was […]

Centrepoint 'Lies' by Impact BBDO

Centrepoint ‘Lies’ by Impact BBDO

Impact BBDO has returned to the film noir genre with ‘Lies’, the second in an atmospheric two-part series for the fashion brand   Centrepoint. Hinged on the same existentialism as the preceding film ‘Sabotage’, the one-minute video follows a suitably well-dressed woman as she walks down an East Berlin-style street as a burning piano falls […]

IMG Worlds of Adventure: Magic ticket

IMG Worlds of Adventure: Magic ticket

Zombies, dinosaur chases, flights through Dubai with Marvel’s Iron Man, audiences with the Hulk, adventures with the Powerpuff Girls and other Cartoon Network favourites, are all part of a day out at IMG Worlds of Adventure. It’s little surprise that the world’s largest indoor theme park brings these adventures to life in this VFX- and […]