RSSAll Entries in the "The Work" Category

Bou Khalil: The Good Note by JWT Beirut

Bou Khalil: The Good Note by JWT Beirut

J. Walter Thompson Beirut has rolled out a campaign for Lebanese supermarket chain Bou Khalil seeking to encourage helping beggars after the company noticed that, despite the Lebanese people’s inane generosity, they were no longer helping them. The reason being that people didn’t believe their money was being used in a good way. So Bou […]

Chevrolet 'I Want A Truck!' by Commonwealth//McCann Dubai

Chevrolet ‘I Want A Truck!’ by Commonwealth//McCann Dubai

There is something about driving a truck that just sort of makes you cooler than the average commuter. And Chevrolet wanted to find out exactly what that was. Bringing together focus groups made up of real people, not actors, they were asked tough, probing and outright bizarre questions to determine if owning a truck really can […]

HSBC UAE First on 1st

HSBC UAE First on 1st

In a New Year initiative, HSBC reached out to the simple human desire to ‘do more, be more and achieve more’. At dawn on January 1, with stands set up around Dubai at the beach and on cycling and walking routes, the bank left gifts focused on enhancing everyday routines – a bicycle, a surfboard, […]

JW Marriott's film Two Bellmen Two premieres in Dubai

JW Marriott’s film Two Bellmen Two premieres in Dubai

Global hotel giant JW Marriott unveiled its latest venture into branded content with the premiere of its short film Two Bellmen Two in Dubai yesterday. The hotel group’s Content Studio, which is headed up by former Disney executive David Beebe, showcased the 20-minute sequel to the original Two Bellmen at its main filming location of the Marriott […]

McDonald’s takes a walk with Barcelona star  Neymar

McDonald’s takes a walk with Barcelona star Neymar

McDonald’s has rolled out a new campaign featuring Brazilian footballer Neymar Jr. Created by Leo Burnett Dubai, ‘#BigMacWalk’ offers the chance to win an all-paid-trip to Barcelona to meet the FC Barcelona star. The work, which was creatively led by Leo Burnett Dubai’s executive creative director André Nassar, sees Neymar and two friends walk with swagger […]

'I say Arabi' by Leo Burnett Beirut for Dish Network

‘I say Arabi’ by Leo Burnett Beirut for Dish Network

To launch its Arabic television offering, American satellite service provider Dish Network teamed up with Leo Burnett Beirut to produce a campaign specifically targeting Arab Americans. The aim of the campaign is to build a strong emotional connection with the brand and to combat the expansion of pirated Arabic content by illegal providers. The idea […]

Isuzu 'Built for a lifetime' by Saatchi & Saatchi Dubai

Isuzu ‘Built for a lifetime’ by Saatchi & Saatchi Dubai

The Dubai office of Saatchi & Saatchi has created this print ad for Isuzu, which attempts to highlight the fact that the car manufacturer’s diesel engines are ‘built for a lifetime’. Project: Built for a lifetime Client: Isuzu Agency: Saatchi & Saatchi Dubai Executive creative director: Richard Copping Art directors: Alexandru Malaescu, Ionut Cojocaru Copywriters: Cristian Scurtu, Andrei Daniluc Account […]

Emirates Be there: Globalistas return to Dubai

Emirates Be there: Globalistas return to Dubai

Created in-house, Emirates’ ‘Be There’ campaign followed seven Emirates employees known as ‘globalistas’ as they travelled around the world. The campaign, which was launched to reinforce Emirates’ positioning as a global airline and to promote the human face of the brand, was initially rolled out to all 78,000 Emirates Group staff. They were invited to […]

Instagram video gives first look at Dubai Safari as construction nears completion

Instagram video gives first look at Dubai Safari as construction nears completion

​The finishing touches of the upcoming Dubai Safari have been revealed in a video released on Instagram by the Dubai Municipality. The 20-second clip shows construction work in progress on the 120-hectare project in Dubai’s Al Warqaa district opposite the Dragon Mart off the Dubai-Hatta Highway. Dubai Safari will replace the much-maligned Dubai Zoo on Jumeirah Beach Road […]

Yessayan Jewelry 'Legend' by Wakanda Films Beirut

Yessayan Jewelry ‘Legend’ by Wakanda Films Beirut

A beautifully filmed but slightly confusing spot for Yessayan Jewelry in Lebanon, directed by Lara Saba and shot by director of photography Michael Lagerwey. The commercial opts for the fairytale style of storytelling with a king and queen falling in love and creating the origin myth of Yessayan Jewelry. Project Legend Client Yessayan Jewelry Director […]