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Cadillac 'The pursuit of next' by Saatchi & Saatchi

Cadillac ‘The pursuit of next’ by Saatchi & Saatchi

In the USA, the Cadillac XT5 was announced via the “Daring Pursuits” campaign, which pairs passionate creators from different backgrounds to collaborate and share their unique perspectives. To be relevant to the region, the ‘Pursuit Of Next’ campaign features social media influencers Ascia AKF, Shamekh Bluwi and Karen Wazen. Client: Cadillac TITLE: The Pursuit of Next AGENCY: […]

Publicis makes Maggi Oats Soup 'the way it should be'

Publicis makes Maggi Oats Soup ‘the way it should be’

Publicis Middle East’s commercial for Nestlé’s Magggi invites viewers to escape from everyday reality and themselves into a world of culinary bliss. The video explores the preparation of fresh, natural ingredients inside the kitchen of two homemakers, who show how the the recipe for oat soup has been passed down through generations, inspiring the creation […]

Dubai Parks and Resorts starts opening countdown with DDB Dubai

Dubai Parks and Resorts starts opening countdown with DDB Dubai

DDB Dubai has rolled out an integrated countdown campaign for Dubai Parks & Resorts ahead of its eagerly anticipated opening on October 31.  DDB kicked off the campaign, entitled ‘Where Amazing Meets Amazing’, with a larger-than-life commercial that sees some of the park’s most famous figures, including Shrek, the Smurfs and Kung-Fu Panda, descending upon […]

BBDO creates 'Make your own rules' for Centrepoint

BBDO creates ‘Make your own rules’ for Centrepoint

UAE apparel brand Centrepoint has launched its back-to-school collection with the campaign ‘Make Your Own Rules’. The film showcases the art of negotiation between a mother and child using Centrepoint products as the bargaining chip. The children want to look cool in front of their peers, so the parents use the brand to persuade the […]

UAE producer/director shoots 'My journey, my inspiration' for Land Rover

UAE producer/director shoots ‘My journey, my inspiration’ for Land Rover

The ‘My Journey, My Inspiration’ series stems from a collaboration between Land Rover’s MYLAND creative communications platform and a number of achievers from the region. For the seventh film, Land Rover teamed up with Emirati film director and producer Ali F. Mostafa. Produced by his AFM Films team, Mostafa charts his own journey of success […]

Centrepoint's 'Sabotage' by Impact BBDO

Centrepoint’s ‘Sabotage’ by Impact BBDO

Impact BBDO goes existential in this new ad for Centrepoint’s upcoming sale. Shot in black and white, the eerie one-minute film shows a young man driving a smart vintage car as a woman stares out at the barren landscape from the back seat. Misery after misery blights the young couple and the film finally culminates […]

RSA 'The UAE’s Unluckiest Traveller' by Edelman DABO

RSA ‘The UAE’s Unluckiest Traveller’ by Edelman DABO

Insurance provider RSA ran a competition from July 10 to August 10 to find the UAE’s unluckiest traveller and give them a holiday worth $8000. Running on the brand’s Facebook page, UAE residents were invited to share a story of a time they didn’t have travel insurance but needed it. Stories could also be entered […]

Xpress Money and Quill Communications team up for EURO 2016 series

Xpress Money and Quill Communications team up for EURO 2016 series

Funds transfer service Xpress Money wanted to engage expat Arabs in the GCC in their leisure time when they weren’t thinking of serious financial planning. So it created Studio Xpress, an online show dedicated to football. It was hosted by Maan Dalghan, PR and communications manager for Xpress Money’s agency Quill Communications, and Mohammed Awaad, […]

Hardee's 'The Hardest Question' by 52 Productions

Hardee’s ‘The Hardest Question’ by 52 Productions

Hardee’s Arabia’s Ramadan campaign in Kuwait played on the insight that men have the answer to any question at a Diwaniya. The commercial, created by boutique agency Beattie + Dane and directed by Aziz Aljasmi, stayed true to the community truths that people relate to. However, when asked ‘what are we going to eat tonight?’, […]

Beirut Beer: 'A beer on the rise' by Operation Unicorn

Beirut Beer: ‘A beer on the rise’ by Operation Unicorn

Boutique agency Operation Unicorn has produced a new campaign for Beirut Beer. The creative idea behind the commercial is that new ways of thinking are making their way into old and established habits. The tagline is that “Beirut Beer is a 100% Lebanese pilsner beer with a taste for change”. Beirut Beer is produced and […]