RSSAll Entries in the "The Work" Category

Dubai Tourism hijacks European airwaves with weather campaign

Dubai Tourism hijacks European airwaves with weather campaign

To encourage Europeans to escape their gloomy winter, Dubai Tourism called upon five of the continent’s most famous weather presenters and meteorologists to broadcast their regular shows from a slight change of location. An apparent regular broadcast starts with the hosts bemoaning a dreary forecast of wind, rain and snow from what at first appears […]

Raffaello asks Middle Eastern women to follow their hearts

Raffaello asks Middle Eastern women to follow their hearts

Raffaello Middle East has become the first confectionery maker to launch a genuine love story from the region. In a new campaign entitled ‘The Love Story’, a young woman follows her heart and takes the lead even when it comes to choosing her partner. In the new campaign created by Grey MENA, the white chocolate […]

Tonic creates influencer campaign for Peroni

Tonic creates influencer campaign for Peroni

Independent Dubai-based Tonic has launched a digital influencer campaign for Italian beer brand Peroni Nastro Azzurro. The campaign entitled Gems of Italia is based around influencers representing the four pillars of Peroni: fashion, design, food and travel. They were given the chance to explore hidden gems of Italy. Along with influencer posts, the campaign was […]

Centrepoint 'Lies' by Impact BBDO

Centrepoint ‘Lies’ by Impact BBDO

Impact BBDO has returned to the film noir genre with ‘Lies’, the second in an atmospheric two-part series for the fashion brand   Centrepoint. Hinged on the same existentialism as the preceding film ‘Sabotage’, the one-minute video follows a suitably well-dressed woman as she walks down an East Berlin-style street as a burning piano falls […]

IMG Worlds of Adventure: Magic ticket

IMG Worlds of Adventure: Magic ticket

Zombies, dinosaur chases, flights through Dubai with Marvel’s Iron Man, audiences with the Hulk, adventures with the Powerpuff Girls and other Cartoon Network favourites, are all part of a day out at IMG Worlds of Adventure. It’s little surprise that the world’s largest indoor theme park brings these adventures to life in this VFX- and […]

Top 10 Integrated Campaigns 2016

Top 10 Integrated Campaigns 2016

1 Bou Khalil: The good note Supermarket chain Bou Khalil noticed Lebanese were no longer giving to beggars; they didn’t believe their money was being spent well. So the chain tasked J. Walter Thompson Beirut with creating The Good Note, a voucher worth LBP1,000 that could be handed to beggars instead of money, and spent […]

Top 10 print and outdoor campaigns 2016

Top 10 print and outdoor campaigns 2016

1 Renna Mobile: Billion things to talk about “An absolute treat to gaze upon,” wrote Digitas LBi’s Simon Attwater in Private View. “I can almost taste the chilli tang and smell the tuk-tuk fumes. Proof, if ever we needed it, that a well painted picture can speak a thousand words.” Agency: FP7/MCT, OMAN Creatives: Noufal […]

Retailer Max encourages #FashionBonding

Retailer Max encourages #FashionBonding

Fashion brand Max’s social experiment, released on YouTube, focuses on the age-old friendly conflict between parent and child over fashion choices. Max was curious to see what happens when the mother takes up the challenge to style her daughter, and vice versa. Through the experience, mother and daughter strengthen their emotional bond. They respect each […]

Panadol: '8-hour vacation'

Panadol: ‘8-hour vacation’

For its new Panadol Joint campaign, Grey Dubai turned 8 hours of relief into mini 8-hour vacations with kits that were offered to joint pain sufferers. Complete with a pack of Panadol Joint, itinerary and accessories, people well over the age of 45 were able to go sky diving, rock climbing, kayaking and more. Soon, […]

STC unveils a fresh side to Saudi Arabia’s image

STC unveils a fresh side to Saudi Arabia’s image

Saudi Telecom Company has unveiled a major new campaign aimed at dispelling the stereotypical ideas around Saudi Arabia to both the world and to Saudis themselves. J. Walter Thompson created ‘Unveil Saudi’, a project that invited local bloggers, social media influencers and photographers to journey with STC through the Kingdom’s lesser-known villages, towns and small […]