RSSAuthor Archive for Nadeem Quraishi

The year ahead for creativity by Mounir Harfouche, CEO, MENA, at MullenLowe

The year ahead for creativity by Mounir Harfouche, CEO, MENA, at MullenLowe

The creative environment has changed forever. What used to take two weeks, now needs to be done in two days. The process has shifted from “we will work on it” to “when will it be done?”. Clients are increasingly more demanding and they live in the now. They invest more budget in data and technology, […]

MATTER OF FACT - News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations

MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations

AI – beyond the naked eye in the social media universe. Looking up at the night sky has an overwhelming effect on most people because the universe is unfathomable. We still don’t know exactly how many stars are in our own Milky Way, but estimates range between 100 billionand 400 billion. this is just for one […]

The year ahead for advertising agencies by Kamal Dimachkie, executive regional managing director of Leo Burnett

The year ahead for advertising agencies by Kamal Dimachkie, executive regional managing director of Leo Burnett

Victor Hugo once said: “Nothing is as powerful as an idea whose time has come.” Truer words may never have been uttered, and if the disruption we have been living through over the past several years is anything to go by, the year head will submerge us further in the tidal wave of powerful notions […]

The year ahead for Digital Agencies by Fadi Khater, founder & managing partner of Netizency

The year ahead for Digital Agencies by Fadi Khater, founder & managing partner of Netizency

TL;DR: The digital industry will undergo a massive cleanup in 2018 and less garbage will be tolerated, so agencies will need to step up their game and provide a solid offering or get washed away. No, I will not be predicting that AI, machine learning, AR, VR, video and mobile will be more prominent in 2018. I […]

The year ahead for Media Agencies by Steve Parker, CEO of Publicis Media Middle East

The year ahead for Media Agencies by Steve Parker, CEO of Publicis Media Middle East

As an agency leader, passionate about constantly learning to unlock more value and ultimately growth for our client partners, I remain excited and inspired by the ambition, capability and opportunity of this great region. In challenging times, opportunity is plenty but unlocking profitable and sustainable growth is hard for all. Growth in 2018 will come […]

Dubai Lynx announces full speaker programme for the 2018 festival

Dubai Lynx announces full speaker programme for the 2018 festival

The Dubai Lynx has announced its top speakers, who join a Festival programme comprised of world-leading experts from the  international creative communications industry. Building on the Dubai Lynx tradition of bringing global talent to the Festival, the 2018 programme features speakers from award-winning agencies and brands. Fernando Machado, global chief marketing officer at Burger King, […]

The MediaVantage to represent Qunar.com in the Middle East

The MediaVantage to represent Qunar.com in the Middle East

The MediaVantage, a UAE-based media sales representative, has been awarded the exclusive contract to represent Qunar.com – a leading search engine in the outbound Chinese travel space. This partnership enables The MediaVantage to sell advertising and commercial opportunities to clients and media agencies in the Middle East territory. The contract, awarded after a competitive pitch, […]

Centrepoint partners with Google to roll out  region’s first retail video ad sequencing campaign

Centrepoint partners with Google to roll out region’s first retail video ad sequencing campaign

For the first time in the region, Google has introduced a new sequencing feature that enables advertisers to target users with different messages within one overall campaign. The video ad sequencing feature was rolled out last week as part of a campaign created by Impact BBDO to promote the regional e-commerce channel of Centrepoint, the […]

Campaign Annual - Top 10 Pitches of 2017

Campaign Annual – Top 10 Pitches of 2017

Samsung  Publicis Communications’ PR agency MSL Group won the Samsung Gulf Electronics PR account from Omnicom’s Fleishman Hillard in January, following a competitive pitch. The agency has represented Samsung’s Middle East and North Africa corporate and headquarters account since winning it in a 2015 pitch. Huawei In February, Huawei put its regional media planning and buying account out for […]

Campaign Annual - Top 10 Media milestones of 2017

Campaign Annual – Top 10 Media milestones of 2017

Lovin Dubai buys 7Days’ social media handles. In January, Augustus – the holding company behind online news and entertainment guide Lovin’ Dubai – bought the social media channels that used to belong to UAE daily 7Days. 7Days closed at the end of 2016, and a representative of Augustus told Campaign it had paid “a substantial […]