RSSAuthor Archive for Nadeem Quraishi

Interview with Banali Malhotra, RAKBANK's Marketing Director.

Interview with Banali Malhotra, RAKBANK’s Marketing Director.

Banking is boring,” says Banali Malhotra, director of marketing at the UAE’s Rakbank. “Everyone is talking about the same product: rate, fixed-rate, interest rate. Everything is the same and everyone has the same suite of products to offer, so how do you differentiate yourself?” The answer, she says, is to make advertising more fun and interesting. Over […]

DMS Appointed as Exclusive Advertising Sales Representatives for Strive Middle East.

DMS Appointed as Exclusive Advertising Sales Representatives for Strive Middle East.

DMS, which serves as the official digital arm of Choueiri Group, recently announced its partnership with www.striveme.com – The region’s first-of-its-kind Arabic online platform, dedicated to premium coverage of Automotive, Luxury & Lifestyle fare. Striveme.com is a highly diversified online platform that serves automotive enthusiasts and fans with a pinch of style and a-la-mode content. […]

Wavemaker announces Rabe Iyer will become new CEO from June

Wavemaker announces Rabe Iyer will become new CEO from June

Wavemaker, WPP’s media, content and technology agency (previously known as MEC), has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as CEO for Wavemaker MENA. The announcement was made by Ajit Varghese, Wavemaker’s global president of market development. Iyer will be taking over from Neil Hardwick, who has been in place as temporary CEO since last […]

Zee’s Arabic VOD ‘Weyyak’ gears up with Ramadan content

Zee’s Arabic VOD ‘Weyyak’ gears up with Ramadan content

Weyyak VOD is the first product of Z5X Global, digital service of Zee Entertainment. As per Weyyak, it offers premium Arabic and exclusive Indian content via AVOD experience, targeting Arabs anywhere, anytime and free of charge. ‘Weyyak’ which means ‘with you’ was launched in Ramadan 2017 and has successfully completed a year winning accolades as […]

Loeries 2018 deadline extended to 31 May

Loeries 2018 deadline extended to 31 May

The deadline for submissions to the Loeries Africa Middle East has been extended by two weeks to May 31. “The Loeries rewards the best work in the brand communication industry across our region,” said Loeries CEO Andrew Human. “All work that engages consumers is eligible and anyone involved in marketing, advertising and communication can submit […]

Interview with Walid Yared, Choueiri Group's Chief Marketing Officer

Interview with Walid Yared, Choueiri Group’s Chief Marketing Officer

How are you seeing TV consumption change? The viewing of TV content is swiftly changing, beyond the traditional single screen. Viewers today are just as likely to watch their favourite programmes on mobile devices, or learn about new shows from social media rather than TV programming schedules.  Audiences can and do access video content via […]

Interview with Adil Memon, Content head of Zee Entertainment MENA.

Interview with Adil Memon, Content head of Zee Entertainment MENA.

What is the impact of Ramadan on your media business? Ramadan is a holy month that not only brings changes to one’s daily lifestyle but also it has a large impact on businesses. Most businesses have offerings to increase their turnover either by value additions or discounts. FMCG, automotive, travel and retail dominate the market through […]

MATTER OF FACT – News, Views & Trends from the World of Public Relations

MATTER OF FACT – News, Views & Trends from the World of Public Relations

by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations. HAS SOCIAL MEDIA DELIVERED ON ITS PROMISE TO CONNECT? When Facebook — the titan of the social media sphere — first came on to the scene in 2004, it launched with an ambitious mission statement: to bring the world closer together. […]

Interview with Prasad S. Amin, IAS Media's Deputy CEO.

Interview with Prasad S. Amin, IAS Media’s Deputy CEO.

What changes are you seeing in the way marketers use television? It is a question everyone in the industry is asking: what will be the fate of television? As hand-held devices become ever more popular, drawing advertising dollars and now even launching exclusive content, some are wondering if the television days are over. Honestly, linear TV is […]

MEDIA FACES TO WATCH 2018

MEDIA FACES TO WATCH 2018

AHMAD DARRAJ 30 Senior Branded Content Specialist, OMD Dubai CAREEER PATH: Ahmad started his career at an advertising agency before moving to the group in Jan 2015. Won the advancing content & experiences award in 2017. NOMINATION: Ahmad is constantly pushing the boundaries & utilizing the full scope of C&E. Ahmad has recommended and executed […]