RSSAuthor Archive for Nadeem Quraishi

Good health

Good health

Healthcare communication, the newest category at Dubai Lynx, can fix real-world problems, writes festival director Thea Skelton. Healthcare communication is “not advertising and communication for the sake of selling something; it’s actually to fix a realworld problem,” says June Laffey, ECD at McCann Health Australia/ SE Asia and jury president for the Pharma Lion at […]

Looking up

Looking up

by Ahmad Abu Zannad, Regional strategy director, Leo Burnett MENA It has been proven by multiple sources that a brand anchored by a human purpose – one that gives it a meaningful, active role in people’s lives and stems from a strong conviction on how people ought to live their lives – does indeed deliver astonishing business results. […]

From all sides

From all sides

Using a multiple-platform strategy to stream video advertising can produce results greater than the sum of its parts, writes Youmna Borghol, head of data at Choueiri Group. An increase in fragmentation combined with a complex media landscape present a challenge for brands looking to maximise returns from their media budget. Marketers have long used a combination of […]

French digital firm iRevolution opens in Dubai under Yves-Michel Gabay

French digital firm iRevolution opens in Dubai under Yves-Michel Gabay

France-based digital consultancy iRevolution has announced the opening of its Middle East office in Dubai. It will be headed up by Yves-Michel Gabay, the former regional general manager of media agency MEC MENA. Five years after its launch in Lyon, iRevolution – which offers “unique solutions to accelerate the digital transformation of companies” – has decided to open […]

Signs of things to come

Signs of things to come

By Amer El Hajj, chief investment officer, Publicis Media MENA. Can you imagine Times Square without its iconic neon signs, or the Shibuya Crossing without  its LED lights? Outdoor advertising goes as far back as the ancient Egyptian era, when laws and treaties were communicated on tall stone obelisks. Following that, the ancient Greeks advertised the Olympic games […]

Flying start

Flying start

By Federica Fattorusso, business development director at Posterscope. The aviation industry, like almost all other industries, has not been immune to the momentum of the digital revolution, changing significantly due to the increasing prevalence of technology in all aspects of travellers’ daily lives. When considering that last year young tourists alone spent $217bn on travel, with […]

Gita Ghaemmaghami on managing the client-agency relationship.

Gita Ghaemmaghami on managing the client-agency relationship.

  When I started out in advertising, the agency I was at would handle all the advertising and media needs of clients. We were the one-stop shop. It was easier for the client to manage one agency and, thus, they invested a lot of energy into a great relationship, which made us a true business partner. […]

Going beyond the pink ribbon - MEC'S Pink Team raises awareness for breast cancer.

Going beyond the pink ribbon – MEC’S Pink Team raises awareness for breast cancer.

Every year, the Pink Team at MEC MENA come together to raise awareness for breast cancer. The initiative, which started 2 years ago, goes beyond education and encourages women to take action and book a clinical breast exam. This year’s theme #DidYouGetTheMammo  takes a more emotional approach. As everyone knows someone who has been affected […]

Netizency xplains: KSA Women Driving; the social conversation

Netizency xplains: KSA Women Driving; the social conversation

Download the pdf here: Netizency xplains KSA Women Driving

Dead cert: We’re wrong; we do need certification to move the industry forward

Dead cert: We’re wrong; we do need certification to move the industry forward

Panels are always fun, especially when there’s discord (which we don’t have enough of in this region, at least in public). However, at this month’s Marcomms360 conference, there wasn’t a hint of dissent on the question of certification. Despite what we’ve seen in the US, with the hiring of a financier as the head of […]