Archive for July, 2010
‘The Bitter Truth’ leaked online
The fourth instalment of Leo Burnett Cairo’s ‘The Bitter Truth’ campaign for Melody was stolen and leaked online ahead of its planned release, says the agency’s executive creative director, Mohamed Hamdalla. The ongoing campaign for Melody Drama, called ‘El Hakika El Mora’ in Arabic, first aired in April this year and a new episode has [...]
Coca-Cola – Turn
Fortune Promoseven Egypt has produced a set of ads to promote Coca-Cola’s new screw-top bottles and the company’s sponsorship of the Fifa World Cup in South Africa. Project Turn Client Coca-Cola Creative agency Fortune Promoseven Egypt Creative directors Abdelsalam Abdelsalam, Mohamed El Zayat Associate creative directors Mohamed Hamady, Ahmed Hafez Youness, Tameem Youness Senior art [...]
Yahoo! and Rotana join forces
Yahoo! Middle East and the Rotana Group have joined forces to provide multimedia content to the Arabic speaking world. The new alliance will enable Yahoo! to stream Rotana’s wide range of content, including music, videos, movies, concerts, TV channels and radio, through its new Video Network channel for the Arabic speaking world. “This is an [...]
Lacnor – When refreshment can’t wait
Lowe Mena has created a campaign to launch the new Lacnor Superfruits range. The TVC focuses on the insight that there are times when people simply do not have the patience to wait for refreshment to be served, leading to the tagline ‘When refreshment can’t wait’. Project When refreshment can’t wait Client Lacnor Creative agency [...]
Rani Float – Push the tempo
Saudi-based soft drinks giant Aujan Industries has launched a new commercial for its Rani Float brand. Shot by LA-based production company the Bandito Brothers and produced by independent agency Face to Face, the TVC was shot over two nights at Dubai Mall. Project Push the tempo Client Aujan Industries – Rani Float Creative agency Face [...]
You can win at Cannes without playing the game
Mohamed Hamdalla, executive creative director at Leo Burnett Cairo and winner of a silver and bronze Lion at this year’s Cannes Lions festival “I learned something at Cannes this year. Something that I would like to tell to every talented young creative in the Middle East that dreams about winning at Cannes: you can win [...]
Renault hands Saudi creative brief to TBWA\Raad
TBWA\Raad has won Renault’s creative brief in Saudi Arabia following a pitch against two other international agencies. The appointment follows Mindshare’s winning of the media planning and buying account last month, with TBWA\Raad working for Gulf Advantage Automobiles, Renault’s new exclusive distributor in the kingdom. Ghassan Kassabji, managing director of TBWA\Raad Saudi Arabia, said: “We [...]
Lebanon’s Alfa appoints Y&R and Mediaedge:cia
Y&R and its sister agency Mediaedge:cia have won the advertising and media accounts for Lebanese mobile phone operator Alfa following a competitive pitch. It is the second time that the advertising account has changed hands within the past 14 months, having moved to Leo Burnett from Intermarkets in April last year. The advertising side of [...]
Prince Al-Waleed to launch Arabic news channel
Saudi billionaire Prince Al-Waleed Bin Talal’s Kingdom Holding is to launch a 24-hour Arabic news channel in partnership with the Fox Network. Jamal Khashoggi, former editor of Saudi-based Al Watan newspaper, will head the channel said Kingdom Holding in a statement, although the company did not set a date for the channel’s launch. “We no [...]
Durkan takes over as chairman of Creative Club
The Tribe’s creative director, Andrew Durkan, has been voted the new chairman of Dubai’s ad industry collective, the Creative Club. Durkan takes over from Marc Lineveldt, regional creative director of Saatchi & Saatchi, who had been chairman since the club’s inception in April last year. Throughout its first year, the Creative Club has been involved [...]
