Zenith retains BMW account

Zenith, a media agency under Publicis Groupe Middle East, has retained their long-term BMW account for the thirteenth consecutive year, following a long multi-agency pitch.

The agency will continue media planning and buying across all media and business transformation in the region for BMW brands, including BMW, MINI and BMW Motorrad.

This win extends beyond the Middle East, as Publicis Groupe’s other media agency Starcom also won the mandate in the APAC region.

Publicis Groupe’s capabilities span across markets and their strategies integrate media, data, technology, and consumer-centric solutions to drive sustainable business growth for clients.

Dr. Hamid Haqparwar, Managing Director at BMW Group Middle East, said, “Zenith has developed a deep knowledge of our business and audience groups, playing a crucial role in our growth through media. We have the same dedication and principles in our approach to business. Working with Zenith over the years resulted in an impactful partnership for us to build on, and I look forward to what the future holds.”

Zenith functioned as BMW’s marketing arm, pivoting adeptly to digital during the pandemic. Demonstrating a transformative partnership, the agency used a progressive consultative approach to sustain the motor vehicle’s industry position.

Aligned with BMW’s growth goals, Zenith’s data-driven ROI methodology delivered effective commercial and client servicing solutions, reaffirming the agency as their strategic ally.

Firas El Zein, CEO at Zenith, Middle East, said: “We are delighted that BMW has once again chosen us as their agency. We have built a fantastic partnership with them over the past thirteen years, helping them on a journey of digital transformation and delivering performance with purpose. We are excited to achieve new milestones together through continuously driving innovation and engagement across their whole portfolio”