Reckitt has appointed Zenith Middle East as its media agency for the GCC region.
Following a rigorous and competitive pitch process, Zenith ME will take the lead in executing a broad range of media responsibilities, including media planning and buying, digital, and offline media strategies.
Imran Yousuf – Marketing Director Health Middle East, Reckitt, said: “Zenith was chosen after a very robust competitive pitch framework. Proven expertise in areas such as digital, data & analytics, innovative capabilities and most importantly alignment with our brand values were some of the key criteria behind the selection. We are very excited with this new partnership and look forward
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