Reckitt has appointed Zenith Middle East as its media agency for the GCC region.
Following a rigorous and competitive pitch process, Zenith ME will take the lead in executing a broad range of media responsibilities, including media planning and buying, digital, and offline media strategies.
Imran Yousuf – Marketing Director Health Middle East, Reckitt, said: “Zenith was chosen after a very robust competitive pitch framework. Proven expertise in areas such as digital, data & analytics, innovative capabilities and most importantly alignment with our brand values were some of the key criteria behind the selection. We are very excited with this new partnership and look forward to connecting with our consumers in a more engaging and impactful manner”,
Agnes Sipos, Marketing Director Hygiene Middle East of Reckitt, said “The innovative & dynamic approach to media planning will unlock unparalleled ways of bringing our brand strategies to life and delivering on our business objectives – new ways to reaching to our audiences and building meaningful and lifelong connections to our brands, we’ll have the possibility to test & learn even more and taking our industry standards to the next level.
With this development Reckitt has consolidated a big chunk of its media and digital business with Publicis Groupe Middle East, demonstrating its expertise in strategic approach, consumer insights, and data analytics.
The Group’s ‘Power of One’ model played a pivotal role in securing this win, as it offers numerous benefits to brands by uniting all of the Group’s capabilities under one cohesive agency solution.
Tony Wazen, CEO of Publicis Media Middle East, said: “we are delighted to welcome Reckitt, the group that is behind a lot of legacy brands. At Publicis Media We understand the modern marketing challenges of clients and how to solve them and are excited to drive the growth transformation agenda across the Reckitt brands portfolio.”
Firas El Zein, CEO of Zenith Middle East, said: “We are excited to work with Reckitt steering our full spectrum of media, and digital capabilities and driving stronger consumer connects and powerful communications for its brands. We look forward to harnessing and mobilising the best talent, and capabilities from across the Groupe and helping Reckitt enhance its consumer strategy”,
