ATL Media, the commercial arm of Zee Entertainment Middle East has appointed DigiNet Arabia, a Choueiri Group company, to take charge of its commercial advertising sales across the MENA region.
The tie-up which commences April 1, 2021, will run across to December 31st, 2025 and covers Zee Entertainment’s premium media assets, namely Zee TV, Zee Cinema, Zee Keralam, Zee Alwan and Zee Aflam.
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The agreement is aimed at furthering Zee’s growth and expansion plans in the MENA region and will be focused on promoting their TV Channels to regional ad
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