Sometimes things don’t turn out the way you expect them to, as this Zain TVC by M&C Saatchi reveals. The classic fairytale Rapunzel is given an amusing twist as a gallant prince undertakes an epic journey of magical, heroic, and humorous proportions, seeking to reach the top of a tower, wherein lies a beautiful woman. Or at least, that’s what he believes. As the prince climbs the tower using hair lowered from the top, he soon realises that the hair does not belong to a beautiful woman but to the beard of a hairy man. The tagline reads: “Not getting what you expected? Choose the right network.”
Project Rapunzel
Client Zain
Creative agency M&C Saatchi MENA
Executive creative director Samer Younes
Creative director Odile Riachi
Associate creative director Pierre Khoury
Senior art director Rola Ghotmeh
Copywriters Maya Macaron and Maral Ghanma
Producer Elie Zreik
Director Michał Sabliski/Platige Image, City Films
Composer Harry Hadeshian
Account director Olfa Mourad
Account manager Raneem Mourad
Exposure TV
Lot of film for such a simple proposition. I’m suer the cut down is sharper and funnier. Got to think the money may have been better spent. Nice production however. Would like to see how this works across the other disciplines, man dangling from hirsute billboard perhaps……..